Guarded
Secrets
A Complete Education In Chapter Two |
Of course not, because the search engines are now designed so that no single web site can be listed on the first page of all engines under all the key words you choose. THE BIG LIE ABOUT SEARCH ENGINES A huge lie is going around the Internet that says "The search engines are the best, simplest, cheapest way to advertise your web site." You probably already know it's a lie, because of all the blood, sweat and tears you've shed trying to get your site plastered across the top of all these engines. But, in case you don't know about this search engine myth, please allow me to explain below why it's virtually impossible for the search engines to ever be your best source of traffic. First... let's talk about exactly what a search engine is and what it does. The simplest definition of a search engine is this: A search engine is the Internet version of the yellow pages in your local phone book. For a person trying to find something on the net, obviously they just go to their favorite search engine and type in what they're looking for, press the enter button and POOF! You are given a list (an incredibly long list) of web sites that are (supposed to be) exactly what you're looking for. But are they? Now as you know, we have been told over and over, again and again, that search engines are the best way to get tons of traffic at the cheapest price or even free! There is so much hype everywhere telling us that we must simply get listed on a bunch of major search engines and we won't have to buy advertising anymore. Or at least we won't have to pay much for it. I hope you know by now this is not true! It is a lie that gets told over and over to each new person coming on the Internet every day! To explain, allow me to continue with the comparison I made above to search engines and the yellow pages. Imagine this for a moment... you just moved to a new city and you find out that they don't use just one phone book. No, this new city uses many different yellow page directories and none of them are in any kind of alphabetical order! And every time you go back to a page in this mess of yellow pages, you find out a business is now located in a different spot! If you've already tried to get a web site listed on a search engine, then you're probably realizing that this disorganized city directory I described above sounds a lot like the way search engines are designed. This is why the search engines cause all Internet marketers so much stress, confusion and failure. How can something that is supposed to be so perfect be such a mess? I don't think we should really blame the people that create and design the search engines. It's really not their fault. All the Internet marketers are trying to use search engines to advertise their products and services, but search engines were not originally designed to be used for advertising purposes. These days, by the looks of search engines, you'd think they were built for marketing, but they were originally constructed to be used strictly for research. But now, most every marketer in the world is using this research tool to promote, advertise and market their web site which, of course, has created one big mess! And keep in mind, search engines are a work of art when you are using them to research something, but for advertising, search engines are just pure crazy! Also, most people think that the search engines contain a complete list of very web site on the Internet... but, as you may know, this is far from the truth! All search engines combined still don't even list half of all the existing web sites in the world. Latest studies and statistics show that all search engines combined list only about 42% of all the pages on the Internet! That's less than half! The most popular search engine these days is Google, and it only lists about 30% of the existing web sites on the net. The search engines are already a mess! Just imagine what they'd be like if they actually did manage to list 100% of all web sites on the net. EEEKS... Yyks! I'd hate to see what a confusing mess that would be. You're asking: "Why would that be a mess?" The more sites there are on the net, the more useless they become because your site then becomes the old needle in the haystack.... Impossible to find! Here's why: Most search engines show a listing of approximately ten web sites on the first page, after you do a search for a word. And not many people even go to the second page of results, but a few people do. Far less people ever look at the 3rd page of results. I mean, did you really think that people actually keep reading down to listing # 30, 31, 32, 33, 34, etc. Of course not! Internet shoppers and surfers are impatient by nature and usually only concentrate on the first page of results. so, if you do manage to even get your web site listed on the 2nd or 3rd page of results, it's not likely anyone is ever going to see it. That's probably why
you're not getting Recently, we did a search for the popular term "business opportunities." It showed 3,678,824 pages of listings or results. Do you really think you're going to beat the odds and get listed on the first page of those results? Search engines are getting worse and worse as a place to advertise. Search engines remind me of an explosion in a pop corn factory. Every kernel looks the same, but they are all different. One of them is yours... now try to find it. (Laugh) The Internet is becoming more successful and getting more popular every day, which means that hundreds of thousands of brand new web sites are going up daily. And it's now a well known fact that the search engines are currently receiving up to a hundred thousand web site submissions each day. You will soon discover why that fact will make you rich by using the "FMWT Formula." All those new business owners will absolutely need what you have to offer, and I am going to show you how to reach them by using the strategy laid out in this report. Now... back to Search Engines! Do you really think your submission is going to get noticed? As the Internet keeps getting more successful and more popular among Internet marketers, the result is that you will continue to be pushed down and backwards, unless you have a lot of money to pay for your listings. However... in the next chapter, I'm going to show you a secret that is far better than giving all your money to search engine advertising. Of course, there are tools you can use to help get you better ranking on the search engines, but there is a major problem even with the very best web site optimization software available. Every Internet marketer is using the same tools so the search engines have no reason to give you a better ranking than the other 100,000,000 people using the same search engine tools that you may be trying to use. Plus, the search engines keep changing their rules and algorithms every day to make sure nobody knows any secrets to getting listed faster or higher up. And every time the search engines change their criteria for getting listed, that basically renders your web site optimization tools useless, unless you want to buy more optimization tools on a daily basis. Let's face it... All those expensive search engine optimization tools are just another means for software companies to take your money and run. A hundred years ago, people bought cylinder wax records, which soon evolved into 78 rpm records, which soon evolved into 33 1/3 rpm records, which soon evolved into 45 rpm records, which soon evolved into 8-track cassettes, which soon evolved into mini-cassettes, which have now evolved into CD's and it won't stop there! Now, if you inherited a set of wax cylinder records, you would never be able to find a machine that would play them -- unless you found one at an antique auction. Try locating a 33 1/3 record playing machine, or an 8 track recorder. When you go into a music shop, how many music cassettes can you find among the CD's? Eventually, there will be no machines available to play any of the records or cassettes you have collected through the years. It's like that with software. As soon as someone comes up with a new product, it is replaced by a "new and improved" product that you cannot support unless you upgrade your computer's basic software. Nothing stays the same, and that, my friend, is called "Progress." (Laugh) The point is this -- search engines are evolving as fast as new search engine optimization software is invented. What you purchased last year, will be useless this year. And, there is no end to the cycle, unless you realize that even the most highly evolved optimization software will ever do a thing to increase your sales. Simply Put... Search Engines Are A Disaster! So, just leave them to the people who use them for the thing that Search engines were designed to do... "Research." And definitely NOT advertising! (Unless you have an uncontrollable desire to throw money out the window.) Because the search engines are constantly changing their rules, criteria, and algorithms -- your web site will never stay where it is right now. It will always change and the odds are that as the next hundred thousands web sites get listed today, your web site will slip even further and further down the list. It's just common sense! "Keyword
Density" is just one of several Attempting to maintain a high position in the search engines can easily become a full-time job. In fact, there are individuals and companies who do nothing but get paid to maintain their client's position in the search engines. Do you really think you can beat these experts? They are full-time professionals who get paid to do nothing but study search engines -- with very poor results, I might add. But they sure do love to take your money. Even if you could beat these search engine experts, would it really make that big of a difference? Do your realize how much time it would take you to beat them and do you really think search engines are that important, in the first place? Again... another lie about Internet marketing is that search engines are the most important part of your total marketing plan. Sure, search engines do account for over 80% of total web site page views, but there is a more important statistic you must keep in mind. 92% of all searches performed on the search engines are still done for non-profit or non-commercial web sites. Most searches are still just research based. Only about .3% of all the traffic to commercial sites comes from the search engines. So, only about .3% of your total traffic could ever possibly come from the engines. In the world of Internet marketing, search engines are practically worthless in generating any real traffic. And search engines are becoming more worthless to us marketers every day! Each day, many hundreds of thousands of small business web sites come online, but the amount of listings a person is willing to read stays the same. It would be okay if new studies showed that Internet surfers and shoppers were starting to look at the 4th, 5th and 6th pages of search results, but we know that's not the case. If anything, it's the opposite. Stressing this point one more time -- Internet surfers and shoppers focus more than ever on just the 1st page of the results from the searches they do. So, millions of more web sites are getting listed, but Internet surfers and shoppers still only care about the listing that appear on the first page of their search results. Yes, it's just a simple fact that, as the Internet becomes more popular and more web sites keep going up, search engines become less valuable tools as traffic generators! I'm not telling you to completely stop using search engines and that it's impossible for them to help you. For marketers that have an extremely unique and rare service or product and very little competition, search engines could be a little helpful. Most of us, however, are not selling rare or totally unique products. For example, if you are selling Chinese sculptures, the odds are much better that the search engines will be sending some traffic to you than if you were selling a popular product like cell phones. The fact is... the very reason you are reading this report is because you are looking for the best way to either promote your own web site, or you are looking for an opportunity to make real money on the Internet. Would you believe that there are over 3 million small business web sites that are trying to grab the market for cell phones? Over 28 million web sites are trying to promote some kind of multi-level marketing program (MLM), and there are nearly 46 million affiliate small operators who are trying to get people to come to the shopping malls they represent. If you are involved with an affiliate or reseller program, it's going to be next to impossible to get an affiliate ID or link to achieve a listing on the search engines. If you're doing affiliate programs, you should forget search engines all together! Why? Here's the shocker! There are usually many millions of people involved in the very worst affiliate programs or reseller programs on the net, even though they move in and out of those programs every month. And that means there are between 500 and 20,000 people that have the identical web sites for just one of those programs. The total numbers combined are literally astronomical. Affiliate programs usually supply all members with the exact same mirror web site when they first sign up. Even if that web site was extremely well built, optimized, and met the search engines criteria for relevancy, the search engines would never allow 20,000 or even 50 of the exact same web sites to waste space on their database! Search engines only want unique web sites that are original. Search engines hate copies of web sites and clones so they simply don't list them at all for any reason. Cloned web sites and copied web sites completely defeat the purpose of why search engines exist. If search engines allowed hundreds of copies of the exact same web site into their directory, it wouldn't take long until people would no longer use that irritating search engine. So, search engines are very careful to eliminate all copies, clones, and even web sites that just seem very similar. There are some companies, however, that have come up with clever ways to get their affiliate web sites to appear in a few of the search engines. I'm sure you have seen endless listings of the same site, each with a different affiliate ID -- but those sites do not hang around very long after a real person discovers what is happening and decides to turn off their brainless "robot" lister. (Pull the plug, re-program and boot it up again.) Also, special search engine algorithms tell the
search engine to only look at the root domain URL. For example, if you submit this
web site address: Instead, you just helped the main company promote their own web site, because now http://www.ProgramReview.com just got submitted and you'll never get any credit for helping them. Later, in this report, you will see how we have eliminated that problem so that every person who promotes his or her own web site, will never lose any money to the main company web site owner. So, don't ever waste your time submitting your affiliate web sites or reseller web sites unless you wrote the web site yourself from scratch or paid a web site designer to build it for you from scratch (with your own registered domain name.) Another thing the search engines do is to simply delete any web site addresses that contain a question mark! Most affiliate links are immediately deleted from the search engines for little things like containing a forward slash ( / ). And, if you have a question mark inside your web site address, like most affiliate links do, you'll never get listed on any major search engines. ( well... most never!) Sometimes I think that some of these search engines have a mind of their own -- called "Virtual Intelligence" (with a very low I.Q.) Is there any way at all that search engines can be used to generate serious traffic to your web site? Where you don't have to take on search engine submitting and ranking as a full-time job? Absolutely Not! Another search engine
solution is the A few years ago, a tiny little search engine called "GoTo.com" (Now called Overture.com) tested a unique, new method of ranking web sites within their search engine. What they did was to base the ranking of web sites on how much the owner was willing to pay for any particular search term. It's GUARANTEED traffic
to your web site Has Overture been successful? Oh Yeah! So very successful, in fact, that they are now the most popular pay-per-click search engine in the world (unless they have now been replaced by another search engine) and their minimum bid has gone from just a penny per click, when they started, to the now whopping ten cents per click minimum they charge today. (That price is getting higher as the years go by and the traffic gets larger.) Ten cents doesn't sound like much, but gee, wasn't a penny the best way to help poor marketers grow their businesses quickly? I think Overture got greedy, but that's just my opinion. And now, the pay-per-click programs are starting to charge through the roof -- so much so that it is becoming far too expensive for the average online small business owner to use them. When Overture first started using the system, they got their fair share of hate mail because many advertisers thought the Internet should always remain free for everybody like it always was. (Remember what I said about the word "Free" in Chapter One?) As of the year 2003, there are over three hundred other search engines attempting to get in on all the success experienced by Overture and the so-called pay-per-click concept. The "Double-Payment
Formula" is We will provide both of
these web sites Pay-Per-Click search engines are a fast source of traffic, but they're very expensive now! I'm about to show you how to get the most traffic for your buck and how to actually get cash back in your pocket while using all that traffic. The cash you'll get back using the technique I'm about to show you will pay for your traffic! Now that's a switch... someone paying YOU to bring traffic to your site, instead of you paying them! You are about to discover an even better source of traffic and "targeted traffic" that actually pays for itself! You'll never need to use pay-per-click search engines again because you're about to get more traffic than you can use -- at no charge! But first, let's talk about Ezines and Newsletters. Two other widely used marketing methods that have seen their effectiveness come and go! EZINE ADVERTISING: An "ezine" is an "Electronic magazine," the Internet's version of a paper magazine. Ads in targeted ezines are also a fairly effective form of Internet advertising. Keep in mind, the ezine
is also the most The right ad in the right ezine will bring traffic to your web site at a cost of around $2 to $6 per visitor. In the next few pages, I will show you an advertising technique that will generate traffic to your web site at the tiniest fraction of a cent per click! Now that's a big difference, isn't it? In fact, the longer you use our strategy, the less it will cost, until you are bringing visitors to your web site for virtually no cost at all. Totally FREE! Is There Any Good Reason GOOD ezines that are not just packed with ads, but contain valuable, readable content and are very well read by thousands of subscribers -- those ads have a fairly good chance of being seen. Here's a general rule of thumb among Internet marketers: Out of every 100 people that find your web site from an ezine ad, about 8 of them will buy something from your site. But there's a much more effective method, discussed on the next few pages, that does approximately 27 times better than ezine advertising. Which should YOU use? My recommendation is that you start out with the advertising technique outlined in the "Double-Payment Formula." After all, that is why I have written this report. There Are Actually 1. Classified Ads -- Classifieds usually appear with other ads and that's why they're called classified. Classified are all usually limited to around 4 or 6 lines, and they are cheap. I've never had good results with classified ads in ezines, so I don't recommend them to you. 2. Top Sponsor Ads -- are similar to classified ads because they are small (about 4-6 lines). The main difference is that top sponsor ads are displayed at the top of the ezine. This means that the top sponsor ad is the first thing all of the ezine readers are going to see when they open that ezine and start reading it. So, there's a better chance of your ad being seen as a top sponsor ad than just about any other ezine ad. And... of course, Top Sponsor ads are more expensive than the classified ads. 3. Solo Ads -- are called "Solo Ads" because they are sent out all by themselves as a stand alone ad. Thus the name "Solo." They don't appear in the ezine at all which has advantages and disadvantages! I personally think the Top Sponsor ads are the most effective. In fact, I only recommend top sponsor ads to my students. But, there are thousands of ezines being delivered on the Internet! How does anyone know which ezines are actually worth advertising in? There are sources for finding this information, and you can find those sources by using your search engines. But the truth is that, if you did not know about this strategy -- the "Double-Payment formula," I would recommend ezines (Top Sponsor Ads) to meet your advertising requirements. So, while you may be using ezines as your present major strategy for bringing visitors to your web site, there is a much easier, and far less expensive way to promote your product, program or service. But please, don't start looking ahead for that little secret, because it is only a step in the direction of where we are really going -- to the best part of this report: The "Double-Payment Formula" for success. OPT-IN LISTS: Opt-In" lists have been on the net long before there were web sites. You may find that hard to believe, but it's true. Let me explain: An opt-in list is usually just a large group of people that share the same hobby or type of interest. These people and the list they're on, kind of blows around the Internet like a big dust storm but only to other people that share their same interest. It turns out that email is the perfect way for them to exchange ideas and share experiences. The beauty of this type of list is the fact that everyone has opted to be a part of some particular list. They opted-in, thus the name "Opt-In List." People normally don't mind receiving email from the other people on the list. In fact, they welcome it. (As long as they remember that they actually signed up to be on that list.) Memories are short on the Internet. More often than not, a person (you) will sign up to receive a certain kind of information. Then the list moves around. It is gathered into groups and sold off to other companies who send out the same kind of information to other companies. A month or even a year goes by and you get an email from some company that tells you that you had requested their information. You don't remember, so you just consider that you have been "spammed." Usually the email is automatically deleted. Sometimes the receiver gets angry and complains to the company's ISP that they have been "spammed." (Received information without requesting it.) Now... the company is required to search for your name and identify where they got your name. The whole process can become a real mess. If it happens more than once to the same recipient, the company could lose it's ISP and even be fined, unless they have taken the opportunity to include an "opt-out" link at the bottom of their emails. Two completely different versions of opt-in lists exist: There's the "free" type and the "fee" type. The free kind of lists are usually still called "opt-in lists," but the paid type are called "safe-lists." Let's first talk about free opt-in lists! Free opt-in lists, at one time, were very effective and you could expect some good responses from them. But for some unknown reason, free lists have completely stopped working. (Remember we spoke about the problem of "free" promotions in Chapter One.) You'd have a hard time finding an Internet marketer who is making any money at all with free lists. These free Opt-In Lists just don't get responses anymore. THEY'RE COMPLETELY DEAD. Okay -- You DO remember when we talked about why you should avoid all "free" marketing programs on the Internet! Once again, that rule has been proven to be accurate, even in this case. But the good news is that a new type of list is getting the kind of results that Opt-In Lists used to get. This new type of list just plain works! In fact, it's becoming extremely popular as each day passes and you'll find out on the next few pages how you can not only use these lists, but also get paid while you're using them. We'll talk about this new trend in list advertising in the next chapter. Now, let's talk about
creating a dump box for What is a dump box email address? It's simply an address you list as your incoming email address for all these advertising systems and opt-in lists that people never read. You see, people now create free email addresses at places like yahoo just for the purpose of looking like they are a real member. but they know they will never even log into that email account to check it because it's just a big spammy mess. But, even though you don't ever check your dump box, you still get to participate in the mailing program of these companies that we are going to talk about in the next chapter. So, you will still get to send out thousands of your ads each day to all the other members and it's completely safe. The companies we will be discussing, actually give you permission to email their entire list of members, as long as you are a paid member yourself. And it only costs about $19 or $29 per month to be a member. In some cases, a little more, and in other cases, a lot less. (But don't worry about that right now.) This is a serious advertising bargain and we'll be discussing it much more in the next chapter. Even though it may sound confusing, it really isn't, and I'm going to explain what these companies do for you down below. There is a new type of "Members Only" list mailing system that is less expensive and far more effective than any other form of advertising on the net. Please pay close attention, because we are getting very close to the Big Strategy! What makes these new "Members Only" lists so much better? The typical paid list requires a minimal fee to join - not much - generally just a small monthly fee in the neighborhood of $19 or $20. Obviously, that's not very expensive! Nevertheless, even this minimal fee is enough to discourage most of the "freebie-seekers." As a result, the average member of a paid list is a far more serious marketer. MORE IMPORTANT -- That means you will be able to focus your advertising on serious buyers only and you won't have to deal with all the "Freebie Seekers" that want your product at no cost. These new types of lists are a very effective form of promotion. There are thousands of them on the Internet and, because of their effectiveness, more are springing up all the time. As a paid member, you are usually permitted to send out your ad to the rest of the membership on a daily basis. And these are serious business men and women who actually do read the ads of their fellow members. Most of them have not read this book so they don't know about using email dump accounts like you do. Plus, you'll soon find out why these people will be forced to read your ads. They'll have no choice if they want to post messages to your message board. But I'll tell you more about that in the next chapter. Now, don't go jumping the gun here because you may think you know where this is going... because you don't... at least, not yet! There is only one drawback to these lists. Joining one list will probably only allow you to reach about 10,000 people per day. Obviously, only a small percentage of the 10,000 people that see your ad will place an order with you. That's just normal. The ratio of sales to mailings is far less on the Internet as compared to direct "postal" mailing off the Internet. Is there a
solution? The solution is a simple one. MULTIPLICATION! Instead of joining just one "safe" list, you join several of them at a time. If you are a member of several lists, then more people than you can handle will see your ad each day. Your traffic problem will be solved! It is not uncommon for the typical Internet marketer to belong to as many as 20 of these lists! How can anyone possible
handle 20 lists In the next few pages, I will be showing you a unique concept that will allow you to make your ad appear on up to 300,000 other peoples' computers. But more important, you're about to find out exactly what makes all 300,000 of these people actually read your ad. Imagine having your ad instantly go out to an unlimited number of these lists all at the same time! And every ad MUST be read! FFA & CLASSIFIED AD SITES: Many of you are very familiar with these types of programs, but most of you will not understand how you will use them as part of our new and incredibly perfect marketing strategy. So, please bear with me while I lay the groundwork for those who need an introduction to this system. "F.F.A." stands for "Free For All." An FFA site is simply a web site where you can go to "post a small advertisement for your own web site." The ad is a ONE-LINE "headline," which is a hot link to your main web site. In other words, you are "posting" a small, ONE-LINE ad that is a HYPER-LINK to your own web site. Most FFA web sites have several hundreds of these listings. In some cases, they'll have thousands of promotional one-line listings. Since it is free for all to post their ad headline on these sites, they became knows as FREE FOR ALL, or the abbreviated term that is more popular: "FFA sites." Note: "classified ad sites" and "FFA sites" operate in pretty much the same manner. As we discuss these sites in the rest of this report, I will be referring to both classified and FREE FOR ALL sites as the same thing. I will just call them all FFA sites to keep things simple and clear for both of us. Here's a good question: "Why would anyone bother going through the hassle of setting up this type of FFA web site for you and hundreds of other people to post their ads on, if it's free? How do they make money?" It works like this: When you or anyone else posts an advertisement on an FFA web site, they must first agree to receive an email confirmation that could contain advertising inside it. This is pure genius! These guys are letting you post free ads to their site because, in exchange, they get to send one email ad to you. but, of course, they don't call it an ad. They call it a "confirmation" of your posting. But they always put an ad in the confirmation because that's how they make their money. And, as you read the next page of this book, you'll find out how to copy the exact same email confirmation system these guys are using to make their fortunes. You're just minutes from finding out the secret to using the exact same email "Confirmation Advertising" system that the serious Big Players on the Internet have been secretly using behind our backs. It's called "Confirmation Advertising" (or "reverse marketing") and this type of advertising lets you email your ad to hundreds of thousands of people at no charge. You read that right! FREE ADVERTISING to people who MUST read your email. They cannot delete it. It contains a confirmation link that allows them to post their own advertisement on YOUR personal web site bulletin board. It is Pure Genius! On the next page, you're going to find out how to get your own FFA web site and exactly why over 300,000 people a month, will go to just one of your FFA sites to post their free ad. You're going to look like the nicest guy in the world! If you operate enough FFA sites, you could easily send your advertisement out to over ONE MILLION PROSPECTS every single month. And that is a conservative figure when you consider that the top Marketing Masters operate automatic systems that will send out as many or more than THREE MILLION EMAIL ADVERTISEMENTS EVERY SINGLE MONTH. Even more important, we will show you how you too can operate this whole strategy from just one automatic source. If you are selling a product that everyone of those prospects needs and wants, you will have a winning combination. But let's look at only the tiny odds. Suppose you only made sales from .001 percent of the One Million people you reach, and your product costs at least $20. that means you could easily earn a sales profit of $20,000 each and every month. Could you live on that? $240,000 a year? In Chapter 3, we will take a closer look at this system and how it relates to the "Double-Payment" formula. You are going to be amazed! Get ready! REMEMBER
THIS IMPORTANT RULE: This system makes you the winner in two different ways. You look like the most generous person on the net because you let people post free ads on this new site I'm going to show you. Then you win again because, not only do these people think you're nice for letting them post their ad, but they also will actually read your confirmation email. There are two reasons why they will always read your confirmation email. The first reason is because they now like and respect you because you just gave them a free ad. But the most important reason is that they are literally forced to read YOUR ad because THEIR free ad will not post until they open your confirmation email and click a special link inside your confirmation email. So basically, their ad never gets posted until they prove that they read your email confirmation. And of course, since you will have your advertisement inside your confirmation email, they will also be forced to read your ad. Pure genius! Needless to say, the guy who originally thought this whole thing up is now a multi-millionaire living the good life. But he's already made his money and he's left this beautiful system for you and me to make our own personal fortunes with. CONFIRMATION
ADVERTISING But here's where this gets even more interesting! When these FFA web sites first started popping up, people visited them often and used them kind of like news bulletins to read the latest trends that were happening to the marketing industry. People knew these FFA sites were hot spots for Internet marketers, so they wanted to see what the best Internet marketers were selling. But things, as usual, have changed quite a bit since then and you're about to benefit from the changes that have taken place. When someone posts their ad on your FFA site, it stays up for about 45 minutes! That's not very good for them, but it turns out to be great for you. Partly because this means thousands of people are at your FFA site fighting to get their post in the #1 spot. And these people keep coming back to your FFA site to post again and again. And this is very good for you because of another reason we'll talk about below... It no longer makes a difference how long that person's ad stays on the FFA site. Because either way, they still have to read your confirmation email. And the less time their ad is up on your site means the more times they have to keep coming back to your web site to post their ad again. Thousands upon thousands of Internet entrepreneurs devote their days to posting their tiny ads to FFA pages, over and over again, in an effort to reach the number one position on the FFA bulletin boards. Just imagine your own advertisement appearing in someone's confirmation emails... dozens of times every day. Now, multiply that times 10,000 targeted buyers and you've got the perfect way to achieve FREE MASSIVE WEB TRAFFIC. Every good marketer knows that repetitive advertising is the key to making sales -- Big Sales! If one person reads your classified ad, again and again, he or she will eventually click on your web site to read your entire sales message. If your advertisement offers a product or service -- something that the visitor really wants and needs, you are on your way to another sale. And, I'll guarantee this -- your message will pull in more sales than you can possible imagine because you will be offering EXACTLY what every Internet business owner wants and needs, and would be "nuts" not to buy it from you... the final solution to FREE MASSIVE WEB TRAFFIC. It doesn't take long to realize that the people making the serious money are the ones that are running the FFA web sites. You would think that the people who keep posting their ads on those FFA sites are not very smart... in my opinion. I don't mean to be harsh, but they are really wasting their time posting over and over to your FFA site when YOU are the one who benefits the most as an FFA web site owner. You will soon discover that these people are using the FFA programs because they are trying to promote a small business venture of their own. They are, most likely, new to the Internet and do not understand marketing. This is your advantage, because the product you are going to promote (besides your own, if you want to) will be exactly what they want, need and will eventually buy, especially if they keep posting to your FFA web sites. Like I said, most people don't read the FFA sites, but everyone who posts a message to your FFA site has to read that confirmation/sales letter email that "automatically" gets sent out for you. If all those people that post to FFA sites were smart, they would start up their own FFA site because their ads would actually get read. As we all know, only the people who run the FFA sites make the "Real" money! This confirmation system actually started out as a way to prevent robots from posting thousands of ads at a time, but it ended up having a powerful side effect. Of course, the side effect is the fact that it gives the FFA site owner the perfect opportunity to put in his or her own ad along with the confirmation. When the reader (or ad poster) opens that confirmation email, YOUR ad is the first thing he or she will see about the confirmation link. So... your ad is almost always read. Especially if you word that ad just right! So, just what is the value of FFA sites? Why are we talking about them? Well now, pay attention, because those confirmation emails we talked about above, are going to be your most valuable source of traffic. REVERSE MARKETING What I'm talking about is hosting your own FFA site. In other words: "HOST, don't POST!" It all has to do with a well established marketing principal called "reverse marketing." Remember those confirmation emails I was talking about earlier? Well, think of the beauty of it! As an owner of your own FFA site, countless people will be using automatic submission software to post ads to your site. And every time someone posts an ad, they agree to receive your confirmation email (which also contains your advertisement.) These advertisers that keep posting to your FFA site are absolutely perfect prospects for your business. Since they are posting an ad, you know they are already active Internet marketers. This, of course, means they will certainly be interested in the marketing tools, products and services you're selling them. But even if you're not selling marketing tools, products, or services, the fact is this: These people that post to FFA sites have a history of being very responsive to advertisements and purchasing whatever it is that you are offering. RULE: The easiest people to sell to are other marketers. You wouldn't think so, but for some unknown reason, marketers not only like to write their own ads, but they love to read the ads of other people. I, myself, have always found that I do indeed get my best response and take in the most income right from my fellow Internet marketers. I especially find that people who post to FFA sites are the most responsive to my ads. So, now you must be asking... "How do I get my sales letter inside these CONFIRMATION emails?" Right now, there are around 40 FFA companies that will, for a very small fee, give you an FFA web site of your own so you can receive posting from up to 300,000 people a day. And of course, this means that you will be able to send your ads to all 300,000 of these people and they will be required to read your ads. Just imagine: NINE MILLION PEOPLE WHO WILL SEE YOUR ADVERTISEMENT EVERY MONTH. The possibilities are enormous! These FFA companies will give you your own confirmation email autoresponder that will send out your confirmation (sales letter) message automatically. You won't have to do a thing, other than to sit back and watch while thousands of people begin posting to your very own FFA site. You can then continue to watch while your built-in auto-responser as it automatically emails your confirmation back to every one of them. This powerful system is effectively sending out thousands of email ads for you LEGALLY, ethically, legitimately, and honestly. This can never be called "spam" because each of these FFA posters agrees to receive an email confirmation from you. They not only agree to receive your email, but they welcome it because they know and understand that their own ad will not be posted until they read and respond to your email confirmation. Imagine having thousands and thousands of people that actually are eagerly waiting for thousands and thousands of confirmation emails from you. This my friends, is what we will call a captive audience and it just plain works! It's pure genius! Most of the FFA companies have two very basic things in common: 1. Most FFA companies will set you up with your own FFA site for a small monthly fee so that you can begin profiting from all these people who are posting to FFA sites around the world. 2. Most FFA companies also should be giving you an autoresponder that will automatically send your email confirmations (your sales letter) to all your ad posters for you. But you should know that all FFA companies are different and there are certain FFA companies you should avoid. Let's talk about the types of FFA companies that will help deliver a large income check to you. But most important, let's talk about the features that make up a great FFA company. First, and most important, the only FFA companies we care about are the ones that pay YOU a large commission for referring others to the company. Isn't it amazing that these FFA companies actually pay you a nice income-check each month? Do you know of any newspapers, magazines, ezines, etc. that pay you a monthly income check for bringing new customers to them? But the FFA companies I'm about to show you pay you on every new member you bring in and they pay you big! And the income you receive from these FFA companies is a residual income which means you'll be receiving income checks for the rest of your life. So, you actually get paid real cash from these traffic generating FFA companies while you are advertising any web site or business you want! Imagine getting to advertise using your own FFA page and collecting pay-checks at the same time! You're a double winner with this system! And you will be for the rest of your life! TO SUM UP THE MAGIC OF You initially join up with an FFA company to obtain new leads and traffic to advertise your products and services. After referring other people to the company, you'll quickly begin earning commissions that quickly pay for your own monthly fee, and your advertising is now FREE. Very soon, I will be explaining how to refer other people automatically to your FFA company. It's so simple, you will be very excited because you know it will be easy to do. This means your FFA site no longer costs you any money and you get to be a double winner at no charge. At this point, you'll be sending your email confirmation ads to hundreds of thousands of people and you'll be getting paid a life-time residual income while doing it. It's all part of the fabulous "Double-Payment Formula." And the best part is that, over time, the people you signed up will start signing up their own people and you'll get paid commissions from all of them. It's a great feeling to make an income from thousands of people that you've never even talked to. You'll soon find that this thing grows bigger and bigger all by itself and that means your residual income checks keep getting bigger as each day passes. ONE MORE TIME: 1. Get paid $19.95 every time you sell the report. 2. After you have made your first sale of the report, your membership in one of the FFA companies is FREE. 3. You then receive tons of confirmation emails from your FFA program and those emails advertise the report through your FMWT sales web page. (Which you insert in your ad in the confirmation email.) 4. Others who purchase your report will join the same FFA program and you will receive a nice monthly commission from the FFA company. Thus... the Double-Payment Formula For Real Financial Success. CONGRATULATIONS! This ends Chapter Two!
The subject of Chapter Three
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