Guarded
Secrets
Chart Your Future Now With A Blue Print
For Chapter Seven |
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Before I begin to discuss the following set-up procedures in this final chapter, I must get one important point across to you: This is not a hobby! It is not a little program you can play around with and then put it away for a rainy day. If you follow the procedures laid down in Chapter 6, Part 2, you will be receiving more sales than you know how to handle, unless you are prepared to fulfill those sales. The "Double-Payment Formula" is a solid business venture, and as such, you must treat it as a serious business. Once you have set everything up properly, as I am going to show you now... you will be able to operate YOUR business effectively with a minimum amount of effort each day. Unlike most Internet businesses, you will not have to spend endless hours each day operating the programs in this report. Everything is designed to make your business run smoothly. Try not to become overwhelmed by the massive amount of leads that will come from everywhere. Each program offers an autoresponder that will send your advertisements back to the people who want to place ads on your FFA page. If you join as a PRO member, you will not receive any of those emails. So you won't have to worry about responding to them. After all, that is the whole purpose of this program. Your job will be to let your autoresponder do all the work for you, by turning those leads into real sales for the report you are now reading -- plus, expect those monthly residual checks to get bigger and bigger. And yes -- it is true -- the only "get-rich-quick" scheme both on or off the Internet is the Lottery. But your chances of hitting the big one are about as good as getting struck by lightning in the desert on a sunny day. Can you "get-rich-quick" with the "Double-Payment Formula?" That, my friend, all depends on you and the effort you are willing to put into this business from the beginning. The beginning starts now -- by following the set-up procedures you are about to read. Your "PROGRAMS" Binder 1. You will need to purchase a 3-ring loose leaf binder, about 2 inches thick -- a set of tabbed separator sheets (light cardboard) -- and a 3 hole punch. 2. You will then want to set up a section in your binder for each of the programs you join in Chapter 6 - Part 2. Print out all of the important pages related to each program, including the ordering pages, and the emails you receive confirming your subscription. While you are joining each program, be sure to make notations on a separate sheet of paper, indicating the amount of money you paid to enter the program, what account it was paid from (checking, credit card, etc.). Also print out any important instruction pages from a program's web site and insert those pages into your binder. 3. You will also need to purchase a ream of lined, 3-hole writing paper -- at least a few hundred sheets. Insert about 10 of these sheets at the beginning of each section of your binder. These are the sheets of paper that you will use to take notes each day on what you are doing with the program. Keeping daily records of your activities is absolutely imperative to staying on top of everything. If you are operating all seven programs at one time, you will make life a lot easier for yourself if you use these sheets of paper as if they were a journal or diary of your activities. Each day, you will be able to see what you need to do, without trying to remember everything. Everything will be there, in your own handwriting, so you won't be making any mistakes, or forgetting any results of your activities. 4. At the beginning of your binder, you will place that all important cover sheet that tells you how much you paid to enter the program and when to expect an automatic withdrawal from your bank account or your credit card. When the times come for an automatic withdrawal, you will have no problem taking that action. You will also be recording the transaction in your check book records. 5. Now just remember to print out all of the emails you receive from the companies you are working with. Insert those emails in your binder and make a record of them on your daily "journal" sheet. It would also be a good idea to assign each item a number (on the right hand corner of the page) and then insert them in your binder in numerical order. Then, when you are taking notes, you can refer to the number assigned to that email or page you copied from the web. You can then easily open it up. Every time you receive a notice that tells you to do something,-- write it down as a reminder on your journal sheet. 6. And don't forget to set up a major file in your email system. You can title it "Double-Payment Formula." Then set up sub files for each of the companies you are working with. After you have printed out those emails, you will want to store the email into the proper file. 7. As your business continues to grow, you will want to purchase a much large binder. I suggest that you invest in a 4 or 5 inch "D" ring binder. Or you could eventually, purchase seven 2 inch loose leaf binder so that you can use each one for a separate program you are operating. The Programs! Did you join one or two of the programs listed
in Chapter 6 - Part 2 ? That's what the sheets of note paper in your "Programs" Binder are for. To study the programs, take notes and make a decision as to how you are going to operate it. You are going to find many choices and sub-programs listed on those sites. I recommend that you pay close attention to setting up and hosting your own FFA page. Then set up that company's autoresponder so you can start getting people to send their confirmation requests to your "Dump Box." Did you forget to set up a "Dump Email Address?" Never, Never, Never use your main email address to recieve confirmation emails. Just take your time. You aren't in a rush. When you are convinced that you have a good understanding of a program, then plan to go to the next one and do the same thing. Again... please don't rush thorough these programs. Dive into them, one at a time, learn everything there is to learn. If it takes more than one day to accomplish this... fine! It's not important. What is important is that you get it right and that you use your note pages to set up a step by step strategy for action. Your General Office Journal This is another 2 inch, 3 ring loose leaf binder that you will insert about a hundred pages. Your General Office Journal is where you will write the activities of each day -- especially those activities that you will need to record as reminders of what to do on a certain date, the results taking place from your programs, or just about anything related to your business activities that are important for you to refer to. Schedule telephone calls you have to make tomorrow, or important calls you received today. Letters you have to write or have already written. You will soon discover that your General Office Journal is the most important record keeping system you have. It will keep you on your "toes" and informed of everything that you need to do each day. But, the most important thing to remember is to USE IT. It is so easy to start a project and then do nothing about it later. If you don't keep up the General Office Journal, I promise, you might as well not be in business. There will be just too many things happening that you will want to keep a record of. You don't have to copy everthing you wrote in your "Programs Binder"... but you must keep a record of those activities that are important for you to remember. You will soon know what to write into your journal and what you will not need to write into it. Your Sales Recording System Your sales recording system will require another 3 ring loose leaf binder, which you are going to use to print out and insert all of the sales transactions you receive from any source -- whether it be from the sale of the report, or from a sale made in any program, including any checks you receive from any company. Print out those records as they come into your email box, and insert them into your binder BY DATE. Remember that? BY DATE. At the front of your binder, you will insert a dozen sheets of 3 hole, lined writing paper where you are going to record each days sales activity. You only need three items listed. The Date -- The Product -- The Sale Amount Example: Jan 1, 04 --- Report ---- $19.95 --- 235 The "235" is the number you assigned to the paper you inserted into the binder. When you need to look up something, All you have to do is go to that referenced number. Next -- You will need to purchase a few hundred 3x5 lined index cards, a long file box that you use to store those cards in, and a set of cardboard separators with the letters of the alphabet on them. So now... here is the procedure for recording a sale. 1. Print out the email that records the
sale. If someone should call you to reference the sale, you simply go to the file box and look up that person's name. Then, using the transaction number, you can quickly find the email transaction of the sale. Simple enough? Right... and you will find this whole procedure to be necessary. Yes! It's the old fashioned way of keeping records. If you want to buy a lot of expensive software and do the same thing... be my guest. But this is a good way to get started. And keeping sales records is absolutely essential. You will need those records to check them against that actual earnings that go into your checking account. ARE YOU REALLY LAZY... or, perhaps, just to busy to keep written sales records. Then here is a system that is just to simple for words. All of your $19.95 sales for each report, will be recorded in you PayPal account. Just print out those summary pages and place them in your Sales Record Binder. When ever you need details about a particular sale, go to your PayPal accouunt and click on "details" abou the sale. A full page will open up describing the complete transaction record, including the customer's full name, email address, PayPal account, mailing address (and sometimes the telephone number), the date of the sale and the amount of the sale. You can even print each of these transaction pages out and insert them in your binder behind the summary pages.. for a quick reference and just in case you need proof to show your accountant. Your "Expenses" Journal This is an easy one. You simply set up one more binder with a few dozen sheets of paper. Every time you incur an expense or a withdrawal from your checking account or credit card... write it down. Keep your receipts. Record the date of the expense, what it was, and give it a number. Then write that number on your receipt. Place those receipts in an tray or box in the order by number. When tax time comes around you will be able to total up all your expenses and give that information to your accountant. If you have regular expenses, such as monthly withdrawals from the program companies, office supplies, etc.-- it's a good idea to break up your sheet into vertical lines so that you can keep a more accurate record of what the expenses were for. Your accountant will need them broken down, as well. So you might as well do it right from the beginning. Congratulatons! That's just about it! Once you have set up all your office binders and are familiar with the daily procedures, you are ready to go into business for yourself. Don't worry about the process of getting started with those all important programs. If you take it slowly, you will be able to operate your business daily with just an hour or two of work in front of your computer. Your Sales
Message! This is very important -- you are going to have to put a little work into researching and writing the best sales advertisements that will bring traffic to your sales web site for the "Double-Payment Fomula" report. One of the best ways to do that is to look at how other people are advertising their own programs. Keep a look out for the kind of headlines that attract you. If you are interested enough to click on a link because the headline and the advertising copy excites you, then use your instincts -- print out those advertisements. You will soon get into the right frame of mind for creating advertising copy. It's not difficult at all. Don't use the same headlines that everyone else is using. Dare to be different. Here are a few ideas that will help you get started. These are very long classified ads. I suggest you use them for ideas only and try to shorten them with some powerful statements. Could You Use ONE MILLION Monthly
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Just keep collecting the best email advertisements and place them in another binder. Spend a few minutes each day reading through those advertisement. Eventually, you will become an expert at creating the kind of ads that will pull people to your sales web page. The important thing is to try different messages. Test them until you find the one that really brings a ton of visitors to your sales web site. Then use it over and over again. That's all there is to it! Now... have fun, and make a ton of money. Here are some
powerful tips to help you First of all, you've got to have a dynamic and spectacular ad that attracts the eye, and grabs the interest of the people you're trying to sell to... Thus, unless your ad really "jumps out" at the people, your sales will not live up to your expectations and hopes... And, unless your ad "grabs the interest" of your potential buyers, you still won't make the kind of money you have in mind... The eye-catching appeal of your ad must start with the headline. Use the headline to quickly create a vision within the mind of the people seeing it - a vision of all their problems being solved, and attainment of the kind of happiness they seek. If your headline fails to catch the attention of your prospect, then your money and efforts are wasted. In writing your advertisement, you must put yourself in the shoes of your reader - quickly interest him in your offer, show him how he can get what he wants, and then cause him to look at your solution to his problems immediately. Your copy must exude enthusiasm, excitement, and a positive attitude. Use a hard-sell approach! Say what you feel and believe about your product. Use common, ordinary, everyday "correct" English. Stress the benefits of your product or service. Explain to your reader how owning a copy of your report will make his life richer, happier and more abundant. - Stress the "sizzle" and the value to be gained from ownership. Be sure to involve the reader as often as possible through the use of the word "you". Write your copy just as if you were speaking to, and attempting to sell just one person. Don't let your ad sound as if you were on a soapbox addressing a huge stadium full of people. Talk to just one person at a time. Do not try to be clever, brilliant or humorous in your advertising - keep your copy simple, to the point, and on target towards interesting the prospect in buying your product or service because of the benefits he's going to receive. Don't try to become too friendly with him. In other words avoid becoming too folksy or the use of slang expressions. In writing an ad, think of yourself as a door-to-door sales person - you have to quickly get the attention of the prospect, quickly interest him or her in the product you're selling, cause him or her to want to enjoy the benefits of the product. Practice rewriting other successful ads from a different point of view or from a different sales angle. Keep a file of ads you've clipped from various publications as a file of ad-writing ideas. Don't ever copy anyone else's work, but do use the creativeness of other people to stimulate your own creativeness. The four essential ingredients of an awesome classified are: ATTENTION - INTEREST - DESIRE - ACTION If your ad is missing any of these it is not an AWESOME Ad! ATTENTION: You must first get the readers attention. Something about your ad must grab their attention to direct their focus toward your product. Since classified ads usually lack graphics, it then comes down to something about the words you use, or about the way you use them. Some web advertisers seem to think that if you use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem here is that: Everyone knows it's glitter and meant to
get your attention. This may often interfere with the readers ability to take your words
seriously. Subconsciously he may even expect your ad to be some kind of gimmick. Right or
wrong, stereotype or not, my advice is let your words speak for themselves and steer clear
of such tactics. We will discuss guidelines for choosing the right words later. INTEREST: The ad must have appeal. This is a good place to state the benefits or some attractive features of your product. Knowing the demographics of your readers or the category section your ad is placed in, helps in understanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some of the customers who would come from this demographic group, and will buy your product. Having a mental picture of your audience is
important when you want to understand their interests and know what benefits of your
product you should spotlight. DESIRE: Appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs to spark a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hopeful or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money. We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience. ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. Simply use a directive. Psychologists tell us that when given a directive (unless obviously harmful) our first instinct is to comply. Turn to the person in the seat next to you, and in a slightly commanding voice say, "give me your pen for a minute"... chances are they will, and usually, without question, for no other reason than "you told them to." Don't say... "will you give me your pen for a minute" because now they have to think, and if they have to think they may refuse. In your ad simply say: "go to our website now"etc. If the first three ingredients (attention, interest, and desire) have been well done, and the reader is a qualified customer.... they will most likely take the action you direct them to take. ADDING WORD POWER TO YOUR CLASSIFIED AD Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "get the readers attention." Why? because by using "spark," you can see something igniting within the reader, flaming their interest, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power. Look at the list of words below and see if you can recognize the feelings behind the words, that give them power. If you are having trouble finding power words to use in your ad, it is probably because you are concentrating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them. Researchers at Yale University say that the twelve most POWERFUL words in the English language are: 1. DISCOVER The above list contains the type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as necessary), picking out other such words from the title of the ads that attracted your attention. Do this until you have a list of about 50 words. Try to pick out the individual words and not the phrases. Phrases will come later. Keep this list at hand when you are designing your classified ad. Glance at the list occasionally while writing down possible titles for your ad. The title is the most important part of the ad. You may need to spend 90 percent of the time it takes to design your ad, just on the title alone. Now write down every word that you can possibly think of which describes a particular feature or benefit of your product. What do you always tell the customer about your product? Benefits - benefits -benefits! Verbs and adjectives are great. Verbs because they show action and adjectives because they are descriptive. Active and descriptive words tend to make us to react with feelings. Now let's put it all together and create a simple classified car ad. Of course... the following ad has nothing to do with the report you will be selling, but we want you to get the "feeling" of how our methods can be used to promote any product... even a used car! "Want a Dependable Used Car that Looks Fantastic and Drives Great? 1994 Olds Cutlass - low mileage - automatic transmission - radio plays CD's -- tinted glass - factory air - great gas mileage - So "cherry" people will stare with envy when you drive by - Call today 555-5555 ask for Joe." Well, this one I did quickly. Maybe you can make it better. Anyway, now review the ad. Does the title grab the reader's attention. Does the ad offer features or benefits of interest to car buyers? Is some emotional desire created to further stimulate the reader? Does the ad direct the reader's action? Now go to it! Create your own awesome classified keeping the above thoughts in mind. Review your ad and check to see that all the important ingredients of a good ad are present. "If you are not getting responses, then either change the title of the ad, or change the wording. You will soon hit upon the perfect ad, and when you do... your words will become "real gold" for you! SAMPLE ADS YOU CAN WORK WITH Here are some sample advertisements that you can work with to create your own promotional copy. You can mix and match, using what ever works for you. GUARANTEED FREE MASSIVE WEB TRAFFIC! ================================================= FREE GUARANTEED WEB TRAFFIC It's Easy! It's Free! And it's
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This ends Chapter 7 - Part 2
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