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The Living Library
of
Internet Marketing News


Published by Compulist Services
Shelf No. 10

How To Make More Money
With Email Marketing

by Mark Entz

Please read the important message
at the bottom of this web shelf page!


The number one rule in effective email marketing is to ALWAYS capture every email address of every possible prospect. Here is the way to get started building a large customer list to promote your products and make more money in the process.

First you will need to sign up for a paid membership at a respected autoresponder (a program that sends automatic replies to people) service. This is not very expensive. It usually costs no more than $20 per month. Either Aweber.com or Getresponse.com are two good recommended autoresponder services. Here is the outline for using your autoresponder to create campaigns that will sell products for you consistently.

Tip #1. Place a sign-up box on every website you own to capture email addresses from your prospects.

Offer them a FREE report or eBook for signing up to your new newsletter.

You will use this newsletter to 'broadcast' news, special offers, discounts and clearance sales to your 'active' list of prospects at different times as needed. A good tip is to keep your prospect audience 'on the hook' and always receptive to your email messages. Build good rapport with your subscribers.

By capturing as many email addresses as you can and broadcasting a newsletter to your customers on a frequent basis (once every 2 to 3 weeks is O.K. for most businesses), you will increase your sales and profits.

Tip #2. When sending out a broadcast, give your prospective customers a FREE offer that compliments the product or service that you are promoting in the email.

This could be a FREE eBook or report that might make them more interested in the product that you are selling. Include in the free eBook or report a hyperlink (a link usually underlined in blue that you click on and it takes you to another web page) to your product sales page just in case they decide to go ahead and buy your product after reading the FREE eBook or report. You always want to make it as easy as possible for your customers to read, review and purchase your product.

Tip #3. Then in the same email broadcast, give your customers a "preview" of your next email offer. Also include a line or two about the next FREE bonus offer that will accompany your upcoming email to interest them and set up your next product mailing.

It all comes down to meeting the expectations of your customers. They will know what is coming to their inbox next. Who knows, your customer might already be sold on the next offer as soon as it arrives!

Tip #4. When advertising your product in ezine (an electronic magazine usually delivered by email) ads, always give the people that are reading your ad the opportunity to get on your mailing list.

In fact, you should be advertising your product for the purpose of capturing the prospect's email address. You are going to make your sales and profits on the back-end. Avoid trying to sell your product from the ad itself.

To do this, you offer them FREE information, and MORE DETAILS about the product that you are promoting in your ad. Then have the prospect send a blank email to your autoresponder. Follow-up using your autoresponder with a message of your choice that includes the promised information. Also add these prospects to your newsletter mailing list.

Refer to the instructions at your autoresponder service on how to make the hyperlink to your autoresponder and how to organize your new email addresses.

Email marketing makes you more money when it is done right. Follow the tips above and cash in on your company's new email marketing strategies with ease.

Now you have a way to get people to see your offers at a minimal cost. And you have built up a high level of trust and loyalty with your subscribers. Plus in the eyes of your customers, you always over deliver. That's a triple winning combination for your marketing mix. And you did it all automatically!

Article Source: http://marketingarticlebank.com

Marc Entz is a respected author and businessman. He writes articles that help people succeed in life. Marc is a consumer advocate (someone who works for the interests of others)  working full time to help people save money. Read how YOU can save big money in Marc's eye-opening SavePress articles: www.savepress.com

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Important Related Information:

==========================

Email Promos Exposed
By Michael Rasmussen

Free Videos Exposing the Magic Formula for Writing Effective and Attention Grabbing Email Promotions.

 


Click Here To Get FREE Private Access to
This $197 Value, Life Changing Product!

 

The Email Marketing Handbook
by Dr. Ralph S. Wilson
CLICK HERE TO OPEN


Email Marketing:
Complete Email Marketing Guide

CLICK HERE TO OPEN PART ONE
CLICK HERE TO OPEN PART TWO



Email Marketing: Helpful Web Sites
CLICK HERE TO OPEN



Craig Perrine Audio
"The List Profit Coach"

CLICK HERE TO OPEN



Internet Moms:
"Marketing You Business With Email"

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Basic Rules Of
Internet Email Marketing

CLICK HERE TO OPEN



Small Business
Email Tutorials
CLICK HERE TO OPEN

 

 


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