When you run your own business there are many things to do and
just not enough time to complete them all. It is critical to not only organize your time
but to take advantage of technology and automate your business. Autoresponders will allow
you to do this. They are relatively cheap, will save your time and allow you to
organize the many daily chores of your business.
Now before you go out and just get a free autoresponder, stop
and take into consideration a few points. Free autoresponders have very limited features
and they put their ads into your messages. This will make a bad impression on you
and you will lose thetrust of your readers. Trust and credibility is critical when
selling anything.
Autoresponders have many uses here are a few:
1. Newsletter management
2. Thank you notes-follow up note to customers
3. Mailers
4. FAQ answers
5. Announcements
6. Ads
7. E-courses
Your newsletter is a powerful promotion tool and needs to be
well maintained and managed. Without an autoresponder you will take many hours to complete
the simple tasks of newsletter management. An autoresponder will manage your lists,
by taking care of bounces, those who unsubscribe, and visitors who subscribe to your
newsletter. A simple web form will allow subscribers to be added to your list. Your
autoresponder will let you to send out your newsletter with just one click of your mouse.
Many autoresponders have a tracking feature allowing you to tell how many subscribers open
your newsletter and how many have used your links. This lets you see the effectiveness of
your newsletter and ads.
It is respectful and simply good business etiquette to send a
thank you note to your customers and clients. Your autoresponder can be set up to send one
immediately they buy, and include a link for downloading or shipping instructions. It can
also be set up for a scheduled follow up letter which will ask if they need any help and
offer a bounce back offer.
Mailers are a powerful way to promote your business and can turn
indecisive prospects into buyers. They are a series of messages about your
product/services. Messages are sent out at timed intervals. A good time frame is
about 7-10 days on a daily basis. Do not overdo this sales technique or you will
lose potential customers. Here are some
common ways they can be used.
Mailers sent to your customers can be very rewarding. Offers of
discounts, or coupons on related items are called bounce back or backend selling. Once
your customer has bought and enjoyed one product from you they will be highly likely to
buy from you again. Use your bounce back offer in your follow up email.
Be careful never to abuse this powerful way of marketing. Only
market to your opt-in-list, people who have specifically asked for more information about
your product or have actually bought from you. Never send out messages to anyone on a
random basis this is unsolicited mail and will get you into a lot of trouble and can even
result in your losing your business.
Your FAQ list can be set up on an autoresponder. Instead of
spending hours per day to answer customers questions you can make a list of frequently
asked questions and answers. In your follow up letter to your customer you can reference
and provide them a link in the letter which when clicked will bounce back an email with
your FAQ.
Announcements are good to send out to your subscribers and
customers. They inform them of any new services you are offering, or a special discount or
certificate. You can also tell them about anything special that will be published in the
newsletter.
Advertisements like solo ads will always be sent out by your
autoresponder. These can be scheduled ahead of time and your autoresponder will
automatically send these out to your list.
E-courses are a great promotional tool. You can give your reader
valuable information and at the same time can put a tiny 3 line ad with your signature.
They are usually 5-7 days long on a daily basis. This means that you will have the chance
to build a relationship and a possible sale with a prospective customer and show your tiny
ad 5-7 times.
There are so many ways to use this powerful marketing tool. Used
wisely and well it can build your business and expand your markets. Above all it will put
much of your daily chores on autopilot and leave you time to run your business more
smoothly and with less stress.
============================================================
Constantin Chersin is an entrepreneur specializing in software
and web development. For more information about his services and how he can help you
promote your business, please visit http://www.itprovision.net/
Constantin is also the publisher of the free marketing
newsletter "IT Pro Vision."
============================================================
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=========================================
10 Ways Of Automating Your Business
Copyright © 2006 Constantin Chersin
An Internet business is the ultimate way to put your business onautopilot
and not only make money but also have the freedom to enjoy your business. It is
critical for the prosperity of your business and your sanity to automate your enterprise
as much as possible.
Your computer is your greatest business partner but have you
ever thought about how many ways you can use it to automate your business? In
business time is money and the less time you have to spend battling with everyday tasks
the smoother your enterprise will run. Your computer can help you in more ways than you
may have thought of. Here are some things that it can help you with to make your business
run more smoothly and efficiently.
1. Tracking your customer database, this can all be done with
your computer. You can do this with office software like Microsoft word and keep all
information on an excel sheet. In this way you will be able to see at a glance customer
sales and conversions, who bought from you and when.
2. Speed and convenience: An important part of this computerized
database is of course the convenience:
* Not having to keep files full of paper work
* Being able to look up anyone in your database quickly, either
on your excel sheets or on your autoresponder. This will save your valuable time
* Making flow charts based on your database records. This will
alert you to trends and help you track your promotions and business progress.
3. Mailers: You can then load your entire list to your
autoresponder from your database and use it for automated follow-ups and mailers.
These are powerful marketing tools that can be set to go out automatically and will close
many backend sales for you.
4. Accounting: One of the biggest headaches in business is managing your business budget.
With software like Quicken this is easy to do. Again automating this will be a big time
saver and will enable you to save money by keeping abreast of your company finances.
5. Desktop publishing software will save you 1000s on marketing
design. Logos, brochures, leaflets, flyers and even your own newsletter template can
be done quickly and well with this software.
6. Information please: Of course do not forget to harness the
Internet with your computer. There is a wealth of information about your industry
and more. Keep up with trends and hot news about your industry with free to join business
forums articles and websites, Google News etc. You will save tons of money and time when
you build your own library of knowledge like this.
7. Set up your payment system: This will handle offline and
online orders automatically. There are several systems you can use but always have 2 to
avoid any breakdown in your system.
8. Affiliates: If you have your own product set up your own
affiliate program to automate your sales.
9. Joint Ventures: Do some long term Joint Ventures to
complete your automated sales system.
10. Affiliate programs: Affiliate for some related programs and
take advantage of a true automated income.
As you can see from these simple points it is easy to automate
your business. When you do this you will have more time to develop ideas to market and
build your enterprise without having to be continually stuck on time-consuming tasks.
Copyright © 2006 Constantin Chersin
============================================================
CLICK
HERE TO READ
MORE ARTICLES FROM
CONSTANTIN CHERSIN
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Our top recommendation regarding Autoresponders is Traffic Wave
for ease of use, excellent newbie friendly training and support and a brilliant affiliate
program
where you can earn a solid income.
CLICK HERE
TO READ
EMAIL AUTORESPONDER BASICS
CLICK
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ALL ABOUT AUTORESPONDERS TUTORIALS
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HERE TO READ
ALL ABOUT AUTORESPONDER ARTICLES
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OTHER ARTICLES OF INTEREST
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