Sadly, human nature being what it is, as an affiliate you are
not receiving all the commissions you have earned. There are a couple of reasons for this
and we will examine these and discuss how simple changes can make you smile and say
"more commissions".
How many times have people "cut
off" your affiliate code when using your link - meaning you will never be credited
with that commission? Here's an example:
http://www.affiliatedomainename.com/joe349.html
When your affiliate link is presented in
your ad as above, someone decides that this program is worth looking into, but they type
in their browser,
http://www.affiliatedomainname.com
... and sign up for the program ---
frustrating, isn't it? But if ignorance is bliss, then blissful you are because you never
knew that 40% of your efforts have been stolen. This type of person is really a low life
in my opinion... someone who has not reaped any riches on the Internet, and spitefully
retaliates. Likewise his twin who not only cuts your affiliate extension off but inserts
his own when he runs across one of your "paid for" advertisements. If you
scheduled and paid for six months; consider how many commissions may have been credited to
this moron.
Almost as important as the 40% commission
payments you are forfeiting, is the fact that readers of your advertisements are not very
impressed with a link that looks this:
http://affiliatesite.com/cgi-bin/21345/workforme.html
But we can change that to http://www.easytoremember.com and even though you are an affiliate of the program
"affiliatesite.com", it certainly doesn't appear that you are. This shorter,
more professional link produces a 327% increase in the number of people who click on it in
an email message, discussion board, or advertisement because it would appear that you are
the owner of the site. But more importantly, it is cloaked; permanently hidden from your
visitors as well as would be thieves.
No one online remembers your name and
charm. They only remember your program, your website. Make it easy to remember, make it
short, make it readable!
If you have done some affiliate work, you
already know that normal affiliate links are almost impossible to have indexed for major
search engines. By setting up a "forwarding domain" (a cloaked URL) as in the
above example, they are not only index-friendly but bookmarkable. And -- your are rid of
the long URL, forever.
A bonus for this is "tracking
ability". I not only cloak my affiliate link with an easy to remember phrase, but I
can add a tracking code and eliminate another piece of those long, ugly links that are
vital for recording your ROI (return on investment). Thus my new URL would look like this:
http://www.myad.easytoremember.com and replace the word "myad" with "powerad" or
"safead" or any other name I make up to tell me where my sales results are
coming from (and where they're not!).
In summation, you can start getting more
traffic through better search engine indexing, and more affiliate commissions using an
affiliate "stealth" marketing tool. No affiliate should be without it.
© 2004 Esther Smith
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