What's Blocking Your First Million?

by Esther Smith

Turn your MLM program into a real
internet success by using a little
known startegy called "USP."

As a newbie on the Internet twelve years ago, I was full of ambition and bursting with energy. I was going to find the perfect program that sold the perfect product so I could retire to a perfect lifestyle with plenty of income. I had been fed so many motivational videos I was addicted... which led me to my greatest failures and most profound lessons.

Fortunately, a reality check halted my financial freefall. After years of frustration and nothing to show for my efforts except a debt approaching thousands of dollars, I began to realize that there is no such thing as the marketing success formula. But there was a clue -- something called USP, or Unique Selling Proposition/Point.

The difficult thing to understand about USP is that no one can hand it to you, not even me. Nobody can direct you to it; you have to discover it for yourself. USP is about making your offer different from and more valuable than, your competitors' offer, and then, planting that idea in the minds of a targeted group of prospects.

The population in general is on advertising overload. They hold on to an idea of their own until some slogan or headline breaks through and persuades them to change. Position reflects your unique selling proposition, and that's what makes your offer more valuable than what's being offered by your competition.

Let me use FedEx for an example. They were competing with United Parcel Service and Postal Priority Mail, but their slogan had two very important words that magnetized customers: "When your package absolutely; positively has to get there tomorrow". Ahh, absolutely, positively -- used alone, neither one has the same punch as both used together!

While you can't be all things to all people, your business should be perceived as different from your competition in the minds of your prospects. It's like answering their question: "...so what?" Make is short, simple, compelling, memorable, credible. Make it absolutely, positively better than your competition.

Domino's Pizza doesn't advertise a better pizza. They don't advertise more toppings, crispier crust or even a better price. Can you recall their USP? Sure you can ---"hot pizza delivered in 30 minutes or less -- or it's free" Why call anyone else? Answer the door, it's Domino's.

You get USP right, everything is easy. You get USP wrong, everything is hard. The business world is fierce and only the strongest survive.

But supposing you found a perfect company in a business for more than ten years. Supposing their product was on the cutting edge of a billion dollar market. And supposing their compensation plan had a 75% payout; do you still need USP? You better believe it.

Your competition now is your fellow teammates. You are all working for the same company, selling the same product, for the same price, and most are using the same scripts, the same ads posted in the same places. You are using the company's replicated website that gives identical information. You look at your very large ID number and realize how vast your competition really is. And they're all close at hand; at your heels, their breath on the back of your neck.

How can your offer differ from theirs? You can't adjust the price or alter company policy. But you do need something grand, something powerful and competitively crushing that will set you apart from the rest. This will cause sleepless nights and mental agony until you fall on the solution. But it sure is a great feeling. Like some genie has popped out of a bottle and your wish has been granted.

When you find your USP, plate it in 14ct gold and offer only a smile when people ask,"...how do you do it?"

© 2006 Esther Smith

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How To Create Your Own Unique Selling Proposition

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"Invitation To Internet Success"
Be sure to bring your party pants!

This invitation is extended to the 95% who have failed to find any real wealth on the Internet. All of your efforts have been a long line of dream stealers and the road has been tough, I know. Solo all the way and more often than not, the training you were promised was in poverty and patience.

But bless you – you’re one of the few people who is willing to do more, be more and get more out of life. You hang on to the belief that it can’t be all Internet lies because you’ve seen too many success stories. Like me, you get A+ for persistence!

If you’ve been caught in mere existence and true wealth has existed only in your imagination, everything is about to change. We will use a sort of “Velveteen Rabbit” principal; a guide to becoming real. To do this you must break out of the time-for-money trap because linear money (pay earned for hours worked) will never make you wealthy.

Stay close beside me as we do some me-and-you marketing and make yourself some really, really awesome income. We’ll do all the hard work upfront, and then as we move into leveraged income I’ll teach you how to coast.

Leveraged income is like remote control and you will clearly see how easy it is to make money work for you. This knowledge is no different than learning to ride a bike, or use a keyboard – once learned it is yours. You own the knowledge. No one can take it from you. Period.

This time you will do everything right.

This time you will have a plan, a clear view of
success and how to get there.

This is your "Invitation to Internet Success." 

This time you will join the 5%
all wearing party pants!

Esther Smith
Author/Publisher of "The Permanent Venture"

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