Hone Your Writing Skills!

The Secret To Writing
"Power Advertisements"
That Really Bring In The Sales

by Esther Smith

Good writing skills are just as important to your success as finding buyers and closing deals. Your printed documents can make or break the professional image that you work so hard to achieve. Surely you remember a sales letter that you couldn't put down or an advertisement that compelled you to purchase so you know good writing when you see it. Does your writing hold the same talent?

Personally, I have done enough copywriting, transcribing, editing and ghost-writing to where I read a novel and before I finish I have earmarked two or three errors in the book. And this is after "galley proofs" have been thoroughly scrutinized. But the Internet takes top honors for grammatical errors.

I have read ads that state... "...you have nothing to loose." Or... "I won't waist your time with...". And the most frequent errors, "... your going to love this" and "...this company knows there business".

Homonyms are the hardest to learn, and your spell checker will never catch them because they are, in their own right, a correctly spelled word. But they don't belong in these sentences.

You have nothing to lose.   (loose means not firm or tight)
I won't waste your time with   (waist means waistline)
You're going to love this   (your is possessive, you're means you are)
This company knows their business   (There means at, in or to that place)

Tweaking is a word often used in writing for the Internet. By reading your report or article out loud you can activate your sense of hearing and add that to the visual sense. It also helps to let a piece of writing "jell" overnight or a few days. You'd be surprised what you will cut out or change doing this. And wouldn't it be a bonus if you could find someone else to swap proofing with? You proofread theirs, they proofread yours. Works for me.

Your spell checker can locate and correct blatantly misspelled words, but if you meant "fit" instead "fat", it will not be pointed out as an error. They are words spelled correctly but used incorrectly, like meet/meat or no/know and numerous others. Such words, called homonyms, often go unnoticed as errors, but can undermine your writing skills.

Dictionary and thesaurus are the bibles of writers. Add to this a good grammar guide and you'll swing with the pros. Showcase your knowledge and professionalism by practicing these self-editing tips and your clients will be properly impressed by your written messages.

© 2004 Esther Smith

You can’t get back your hours but you can stop giving up more of them.  Start young, retire early.

Download My Free eBook Now
"Invitation To Internet Success"
Be sure to bring your party pants!

This invitation is extended to the 95% who have failed to find any real wealth on the Internet. All of your efforts have been a long line of dream stealers and the road has been tough, I know. Solo all the way and more often than not, the training you were promised was in poverty and patience.

But bless you – you’re one of the few people who is willing to do more, be more and get more out of life. You hang on to the belief that it can’t be all Internet lies because you’ve seen too many success stories. Like me, you get A+ for persistence!

If you’ve been caught in mere existence and true wealth has existed only in your imagination, everything is about to change. We will use a sort of “Velveteen Rabbit” principal; a guide to becoming real. To do this you must break out of the time-for-money trap because linear money (pay earned for hours worked) will never make you wealthy.

Stay close beside me as we do some me-and-you marketing and make yourself some really, really awesome income. We’ll do all the hard work upfront, and then as we move into leveraged income I’ll teach you how to coast.

Leveraged income is like remote control and you will clearly see how easy it is to make money work for you. This knowledge is no different than learning to ride a bike, or use a keyboard – once learned it is yours. You own the knowledge. No one can take it from you. Period.

This time you will do everything right.

This time you will have a plan, a clear view of
success and how to get there.

This is your "Invitation to Internet Success." 

This time you will join the 5%
all wearing party pants!

Esther Smith
Author/Publisher of "The Permanent Venture"

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