It wasn't very long ago when the word "affiliate"
left a bad taste in many a mouth. The reason was that the larger percent were
Multi-Level-Marketing programs that had products or services of little value, but
emphasized the way to the big bucks was in generating a downline. Reaching a large number
of people without getting too involved was the pattern. It was referred to as the
"some will, some won't, so what" approach. The gizmo, or product was not the
object of your ads or your marketing.
Today, if you are new to the Internet and
you want to start an online business but you don't have a product, a web site, or an idea
of how to begin --- then listen up because things are not as bad as they used to be when
we speak of "affiliates".
Begin by joining an already established
company to start a small but steady income. Since most Affiliate programs are free to
join, you need only to read their Terms and Conditions (carefully), and agree to them.
They will welcome you with open arms, give you a webpage with your own ID on it, and
frequently offer you professionally worded ads that you can post, again mostly free.
Without spending a single dime, you are
already in business. But let's put a speed-bump here to caution you in your
"selection" of what you choose to attach your name to. You won't earn trust
with a worthless product or a company that ignores customer complaints. So here we go!
Why do they "welcome you with open
arms"? Because they too make a profit without spending a dime - you are their profit
source, you will advertise their program or their product, and they will pay you in one of
several ways for your efforts. Let's examine these ways:
Pay per sale - either a set amount,
or a percentage of each sale that you make.
Pay per impression - if you have a
high-traffic site (in our example, you do not), they will pay you a few cents for every
visitor to that site that sees their banner or link.
Pay per click - for every visitor
that clicks on their banner or link, you are paid a bit higher than the
"impression" rate.
Pay per lead - this does not pay as
much as a "sale", but by filling out a form, your visitor has given the program
owner an email address. This is a valuable "lead", and they will pay you to
gather them.
How much does the company pay their
affiliates and is it a flat rate or percentage?
Another useful indicator to your future
profits is the importance of "levels" or "tiers" any affiliate program
provides. Some are two or three tiers, others may go up to ten. This means that if your
refer another affiliate to their program, you will earn a commission on the sales they
make. Two tier is the minimum in order to make a "residual income".
A replicated website, or duplicate website
with your identification on it, is vital. When someone buys the product from this web page
the program owner will know that you made the sale and where to send your money.
Hopefully, your choice of Programs will pay
you a commission on all future purchases that your referrals make as well as a portion of
their monthly payments that are collected from some sales. State-of-the-Art
affiliate programs have well-tracked identifications of their affiliates. After all, you
are their bread & butter.
The advantages of beginning with an
Affiliate Program to generate your first few dollars online, are many but suffice to say
you do not have to buy their product, and you don't have to ship them to any of your
customers. Your full time attention need only be directed at getting traffic, traffic,
traffic to your replicated website.
Once you have made your selection, market
the "product or service" for the purpose of a sale (and thus a commission) but
tack on, almost as a PS, that "affiliate positions are lucrative". If the
product or service they buy is praiseworthy, they will join as a free affiliate
themselves. Now you have doubled your income with a single ad.
© 2004 Esther Smith
IMPORTANT RELATED
INFORMATION
The Affiliate Classroom
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