Educating Your Customers
What Do They Really Want?

by Esther Smith

You want customers. I want customers. We all want customers. And traffic alone is not enough. We need "interested" customers. Customers ready to listen, ready to buy. So you may find yourself asking, what do they want anyway?... and how can I get them to buy?

Instead of concentrating on the "getting", why not try to "educate" them and sales will follow --- not once but many times. Why is that? Credibility!

If you are writing Articles, or publishing an Ezine, then you are an Internet Marketer with some measure of success. Your goal might be to help them understand that there are ways to make money without spending a fortune, and without plunging over cliffs with "herd mentality" of the latest get-rich-quick idea: the biggest single reason for failure on the Internet.

I have never filled a matrix with "spillover", and only once did I ever get my money back - and that was like Vegas - a tease to keep me in the game. But if you made $10,000 in three months, send me proof and I'll join under you.

You have successes, BUT you have also had failures. Share these with your potential customers. Show them the speed bumps that you encountered, and how to slow down and re-examine the road ahead, or steer around them altogether. Teach them the need for a healthy dose of skepticism with ploys that try to get them to "buy now!"

For example, digital eBooks that claim "... limited supply" --- how funny! Digital products are downloaded ad infinitum. But it must still work or we would not find ads still using that ploy. Now, dry your eyes -- I have fallen for lines just as bad.

Most people on the Internet fall into the habit of reselling products and services that they, themselves, have never used and maybe never will. So please, use the products and services you advertise. Your personal satisfaction will show in your promotions. Your buyers will be happy and you will build credibility.

My good friend Graham Hamer told me a story once, about a trip he made to visit a distant relative. He had the address, phone number, and a map of the general area (though not a street map). When he entered the town, either the map was old or the roads had been updated, because he was soon hopelessly lost. Eventually he stopped at a gas station to ask directions.

When this was no help, he continued in circles and stopped again by the side of the road near a guy who was cutting his grass. This fellow's directions seemed simple enough, but a while later he was still lost and now losing his patience.

Then he phoned his relative. You guessed it --- he was at her house in minutes; never really being more than a mile off to begin with.

The moral of his tale is this... If you want to know how to get somewhere, ask someone who's already there.

 © Esther Smith 2004

You can’t get back your hours but you can stop giving up more of them.  Start young, retire early.

Download My Free eBook Now
"Invitation To Internet Success"
Be sure to bring your party pants!

This invitation is extended to the 95% who have failed to find any real wealth on the Internet. All of your efforts have been a long line of dream stealers and the road has been tough, I know. Solo all the way and more often than not, the training you were promised was in poverty and patience.

But bless you – you’re one of the few people who is willing to do more, be more and get more out of life. You hang on to the belief that it can’t be all Internet lies because you’ve seen too many success stories. Like me, you get A+ for persistence!

If you’ve been caught in mere existence and true wealth has existed only in your imagination, everything is about to change. We will use a sort of “Velveteen Rabbit” principal; a guide to becoming real. To do this you must break out of the time-for-money trap because linear money (pay earned for hours worked) will never make you wealthy.

Stay close beside me as we do some me-and-you marketing and make yourself some really, really awesome income. We’ll do all the hard work upfront, and then as we move into leveraged income I’ll teach you how to coast.

Leveraged income is like remote control and you will clearly see how easy it is to make money work for you. This knowledge is no different than learning to ride a bike, or use a keyboard – once learned it is yours. You own the knowledge. No one can take it from you. Period.

This time you will do everything right.

This time you will have a plan, a clear view of
success and how to get there.

This is your "Invitation to Internet Success." 

This time you will join the 5%
all wearing party pants!

Esther Smith
Author/Publisher of "The Permanent Venture"

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