Fail To Plan - Plan To Fail

If you fail to plan, then you are only planning
to fail.  Avoid it by adopting the "Party Line"
approach to setting up your Internet Business.

by Esther Smith

From the smallest child's birthday party to the grandest of weddings, they all take planning. Without a plan they have little chance of success.

I mention this for a reason. Setting up your own online Home Business takes a plan. You cannot start in the middle with what seemed like a good idea spelled out in an ad, and run with it. The odds of success are against you.

So if we use a "party line" approach to set up your online business, it would go something like this.

First we must have a LOCATION. In our example this would not be our backyard or the Clubhouse in our Condo complex. It would be a Website. We want to design this Website to represent specific products, but with a few considerations to keep in mind: easy-to-remember title, minimum bells & whistles (pages must load without delay), a neutral background color, and a great introduction. That takes a lot of planning already.

A few years ago this would have cost plenty, but today there are many programs that offer "instant" results. With minimal technical background this will not be difficult, albeit time-consuming.

Next we must have something to sell. There are untold numbers of "work-for-me" programs called "Affiliate" or MLMs. And then there are the endless supply of quick-selling, popular eBooks, software, audio and video, special reports, and various other info-products that you can purchase 100% Resale Rights to.

Affiliate status in nearly all programs is free, and that seems to be the attraction. That, and the "replicated" Website that is generally given to each new member requiring NO personal Website of your own. On the other hand, Resale Rights to several products can be introduced on your own Website.... as you acquire them.

Now we have a Website and product(s). The next step in your "plan" is a Marketing Budget. Even weddings and birthday parties are managed with an estimated cost. Your online Home-Based business must have at least a minimum budget to work with. There will be charges for a Domain Name and a Hosting company to set up your Website.

Most marketing experts feel that your own Domain Name is critical for consumer confidence; and a good Hosting site will charge a fee, but you have less "downtime"; an important consideration when an impatient prospect is trying to make a purchase.

Next we have the "invitations". Your advertisements are your invitations. If no one knows you are in business, that your products are in demand and reasonably priced --- there won't be any party, right? Getting the word out is part of the plan.

Where to start, what to say, how much to spend, and almost as important --- how to track your efforts. Tracking gives us success or failure of various ads. A "must-have", and generally obtained for a small fee.

Lastly, most party-givers send out a "thank you" if the festivity resulted in a gift (in this case, sale). By thanking your client you begin a long-term relationship and this means future sales as the result of trust. Stand behind your product, satisfy any complaint or refund promptly, and you will have a new customer for life.

All because of good planning.

© 2004 Esther Smith

You can’t get back your hours but you can stop giving up more of them.  Start young, retire early.

Download My Free eBook Now
"Invitation To Internet Success"
Be sure to bring your party pants!

This invitation is extended to the 95% who have failed to find any real wealth on the Internet. All of your efforts have been a long line of dream stealers and the road has been tough, I know. Solo all the way and more often than not, the training you were promised was in poverty and patience.

But bless you – you’re one of the few people who is willing to do more, be more and get more out of life. You hang on to the belief that it can’t be all Internet lies because you’ve seen too many success stories. Like me, you get A+ for persistence!

If you’ve been caught in mere existence and true wealth has existed only in your imagination, everything is about to change. We will use a sort of “Velveteen Rabbit” principal; a guide to becoming real. To do this you must break out of the time-for-money trap because linear money (pay earned for hours worked) will never make you wealthy.

Stay close beside me as we do some me-and-you marketing and make yourself some really, really awesome income. We’ll do all the hard work upfront, and then as we move into leveraged income I’ll teach you how to coast.

Leveraged income is like remote control and you will clearly see how easy it is to make money work for you. This knowledge is no different than learning to ride a bike, or use a keyboard – once learned it is yours. You own the knowledge. No one can take it from you. Period.

This time you will do everything right.

This time you will have a plan, a clear view of
success and how to get there.

This is your "Invitation to Internet Success." 

This time you will join the 5%
all wearing party pants!

Esther Smith
Author/Publisher of "The Permanent Venture"

Click on your Browser's "Back" button
to return to the previous page!