From mid June to about mid September, life on the Internet does
a slow meltdown. The lucky ones escape the screen and get away on holiday; that is, those
who have made reasonable profits for their Online endeavors. For the rest of us, it means
double the effort for the same, or less, results.
But during these weeks there are some good
benefits if you are in for the long haul; and I hope this includes you. Almost without
exception offers for advertising space goes "on sale" just to get your business.
The "buy-one-get-one-free" pleas are numerous.
And this is an advantageous time for you to
place ads in an Ezine with over 100,000 subscribers. The rest of the year these high-end
publications are generally beyond our budget. Generally, they have "paid"
subscribers. And because they "pay" for their subscriptions, they are more apt
to read each issue even on vacation. Now that's an audience "on point", so to
speak.
Another advantage to these weeks is the
purchase of some opt-in subscribers to your list. Over the summer months you can work more
closely with your "new signups", and prepare them to make money not just for
themselves but for you as well.
Of course it should go without saying that
all those eBooks you downloaded and meant to get back and read --- now is the time. Print
them and read every word. This can be your "schooling" months, and that doesn't
cost one penny more to learn something that you didn't know before. Perhaps you'll learn a
shortcut or two that makes your Internet Marketing easier.
Further, you might contemplate finally
owning your own... what? Product? Ezine? Website? Article? If you have put this off for a
time when you should give total concentration, now is that time. It doesn't mean you have
to write an eBook --- truthfully, I have never written one. But I DO have complete resale
rights to several and get 100% of the profits, and you should be doing the same.
Look for the eBooks with resell rights and
read them. If you find a jaw-dropper, add it to your collection of eBooks with 100%
profits going to you. Use the Summer blahs to build your library, and make an effort to
end those "work-for-me" programs.
I like to quote Marlon Sanders when he
says... "Sometimes the most expensive thing you ever do is nothing. It's called opportunity cost. The price of ignorance is
missing out on opportunities".
Next look at reassessing your programs:
which ones are paying, which are not? Three good, solid programs are about the limit for
concentrated focus that offers value for your investment dollar.
Revising your website: have you over-done
the bells and whistles? Would a new "opener" refresh your front page? More
color? Less color? Hey, this is a great time to study other websites and incorporate what
you find, and like, into your own.
Before you know it, Fall will arrive with
gusto, and so will the Internet entrepreneurs; eager and open to your ideas.
Stay inspired.
C: 2004 by Esther Smith
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