"I Bet You Can't Tell Me"

How to make effective use of your business Autoresponder and virtually double your sales. 
Most Internet marketers do not understand or
even apply this simply strategy.

by Esther Smith

I bet you can't tell me how many Autoresponder message/series you have written, published and completed?

Whether there were 3 messages, 5 or even the suggested 7 promoting your latest program, sooner or later they are completed,  so let's think about what happens next.

Some of your visitors have manually 'removed' themselves from further messages.  Others have finished the whole series but have not made a purchase. Have these email addresses disappeared into cyberspace?   Are they lost forever?

NO...!   Some can be recycled!  At any given time you have three categories:

• REMOVED:  The people that have manually unsubscribed from your letters and are stored in your autoresponder's file.

• FINISHED:  The people that have received all of your letters and are stored in your autoresponder's file under 'archive'.

• CURRENT:  The people that are still receiving your letters and are stored in your autoresponder's file under 'active'.

While most people would consider the "CURRENT" field to be their only chance at making a sale, I would say this is a big mistake.

Naturally, the people who have manually asked to be removed have basically said they are not interested in your offer. Not much you can do about these except to DELETE them. But the people in the FINISHED, or your "archived list" or "inactive list", is another story.  They received all of your letters and never removed themselves.  Some may even have purchased your program or service.  Most might have moved on to other things, got distracted, or just never made it back to your site to order from you. These are potential sales and are NOT lost.  You can recycle these email addresses with your same offer, or a new one.

If your Autoresponder does not have a "Recycle Selected Subscribers" option, simply cut&paste (Import) the list yourself. This is not difficult, and you will have a SECOND chance to sell these prospects.  After all, they wouldn't have agreed to your first Autoresponder series if they were not looking for an offer --- the right offer.

Try to focus all of your attention on getting people into your Autoresponder! Once they are in, you have several chances at getting them to place an order.  If they don't buy the first offer, you have another chance with a new offer (providing they have not removed themselves). You can't forecast if a prospect will return to your Website, but once in your Autoresponder the real selling begins because they are there for good, or until they elect ‘remove’.

There are many ways to advertise your Autoresponder address, and get inquiries to ask for... let's say " My Tips Report". Advertise something like:  "Send for my free report to learn all the shortcuts that the Marketing Professionals use" --or word your message so that you generate an interest. Use traffic-programs, ezine ads, banners, letters, articles, etc. 

Periodically, you must log in to recycle the "finished subscribers" but delete the "removes" before you do. When I discovered this small but practical maneuver I began to see a higher ROI (ReturnOnInvestment).  It's like getting an extra mile or two for your efforts. You can do this too.

Now put this into practice and go to your Autoresponder to see how many "archive email addresses" you can recycle.

You can’t get back your hours but you can stop giving up more of them.  Start young, retire early.

Download My Free eBook Now
"Invitation To Internet Success"
Be sure to bring your party pants!

This invitation is extended to the 95% who have failed to find any real wealth on the Internet. All of your efforts have been a long line of dream stealers and the road has been tough, I know. Solo all the way and more often than not, the training you were promised was in poverty and patience.

But bless you – you’re one of the few people who is willing to do more, be more and get more out of life. You hang on to the belief that it can’t be all Internet lies because you’ve seen too many success stories. Like me, you get A+ for persistence!

If you’ve been caught in mere existence and true wealth has existed only in your imagination, everything is about to change. We will use a sort of “Velveteen Rabbit” principal; a guide to becoming real. To do this you must break out of the time-for-money trap because linear money (pay earned for hours worked) will never make you wealthy.

Stay close beside me as we do some me-and-you marketing and make yourself some really, really awesome income. We’ll do all the hard work upfront, and then as we move into leveraged income I’ll teach you how to coast.

Leveraged income is like remote control and you will clearly see how easy it is to make money work for you. This knowledge is no different than learning to ride a bike, or use a keyboard – once learned it is yours. You own the knowledge. No one can take it from you. Period.

This time you will do everything right.

This time you will have a plan, a clear view of
success and how to get there.

This is your "Invitation to Internet Success." 

This time you will join the 5%
all wearing party pants!

Esther Smith
Author/Publisher of "The Permanent Venture"

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