Presented by Lesley Moorhouse |
Here Are 5 Important Improvements Audio Can Make To Your Website
For Starters...
Flash Audio Wizard Gives You All This & Much, Much, Much
more: It just takes a little creativity and the sky's your limit! Here's Exactly
What Makes Have you ever tried to communicate with another person using
just actions and sign language? It gets pretty frustrating, doesn't it? Especially when
you know that if you could just SAY a few words; they'd get the picture, almost instantly. Well, imagine if the website you've put up on show... could
"speak". If it could sparkle with the spoken word. What do you think the effect
could be? You see, what the smart website marketers have realized is that
they need to move beyond just written words and striking graphics. They're looking to
giving their website… a 'personality'. BUT… in the cold hearted, faceless world of the internet,
being able to reach the audience you want, with sincerity, warmth and with a 'face',
doesn't come easily to most. That is unless you happen to have the skilful knack of knowing
what to write, when to write it and are able to string words together to help paint a
strong emotional picture in readers mind for your product, service or idea. Getting all the help we can via other means is crucial in giving
us that slight edge. There's possibly nothing more intimate, more convincing, more
realistic for the reader, than to hear a 'voice' behind the website. What it adds, is
satisfying helpings of… LIFE and…
CREDIBILITY! Imagine being able to connect at regular intervals with your
customers and clients! How do you think they'll feel when you're able to inform them that
there's an exciting offer about to happen and you make sure the message reaches both their
eyes, and their ears! What about using this simple technology to help create a
stampede of sales, an abundance of new subscribers, a fleet of qualified prospects, a herd
of new referrals! What about being able to tell your customers that you messed up
on the last bit of information you gave them and that you're really sorry. Won't you be
able to convey this message better using real live words, than by using written text? Won't your sincerity, conviction and heartfelt emotion, reach
them INSTANTLY, where it matters most… THEIR HEARTS! Having that type of IMPACT is what FLASH AUDIO WIZARD is all
about. If you're already convinced of the impact it'll have on your website, then why not
see how fantastically simple it is to use.
Don't Use Web Audio
the WRONG way... Have you ever wrestled with a set of instructions, but then got
so frustrated with it all that you threw them aside in a fluster and tried to figure out
how to do it… yourself? Resulting in…? Similarly, if you really want to use Web Audio the right way,
the way that WORKS, then you need to know what DOESN'T work. Here's what many people do, pretty systematically… to
hinder their marketing and audio responses: 1. Speaking into the microphone without a care for what they're
saying, how they're saying it and, without any regard to who's listening! That's pretty
scary. Mumbling along without paying any attention to the small details. It's what could sink the hopes of many… FAST! SIMPLE SOLUTION - Write out a little script. Then, rehearse it.
After that, record it several times. Finally, choose the best of the lot and use it. See, I told you it was pretty simple. 2. Some feel that hiring a 'PROFESSIONAL' or 'DJ', to record the
voice audio, is the way to go. Now, for some, that may seem a reasonable way out, but
what's likely to happen is that the websites' PERSONALITY loses its authenticity. Somehow,
most of us can detect when things seem out of sync. When things seem a little too…
SLICK! SIMPLE SOLUTION - If you really want to get someone else to do
the voice audio for you, then make sure they've got a warm, natural personality that
shines through in their voice. It'll win people over. 3. Sending the recorded audio message to your website, and
then… FORGETTING ABOUT IT! Have you ever dialed a phone number, got an answer machine
message that was either way out of date or just plain irrelevant? What an unprofessional
image to portray. Well, that's why NOT attending to what's on your messages, could cripple
you more than you'd know! SIMPLE SOLUTION - Keep your audio updated! I'm not saying that
you have to micro-manage it and change it every other day. But, keeping your messages
fresh, alive and full of valuable, useful and usable information that addresses the needs
of your audience… is what'll keep them loyal, attentive and eager to receive your
future messages! 4. Leaving your
audience mentally floating, not knowing what to do next. Have you ever experienced a
scenario similar to this one: Whilst waiting on a train platform, an announcement is made
to the waiting passengers as follows: "Due to a fault on the line, please expect further
delays". I'm in no doubt at all that this announcement would have left
the passengers feeling concerned, confused and wondering what to do next. What the announcer should have taken the time to add is as
follows, "As we have not received any information from our control
centre indicating the expected length of delay, you may like to consider hopping on bus
number 19, leaving the bus stop adjacent to the station entrance in 7 minutes time.
Otherwise, please continue to listen for further announcements, which we will endeavor to
make every five minutes. Please also accept our sincere apologies for the delay and any
inconvenience this may have caused you". SIMPLE SOLUTION: People are silently begging to be told what to
do next. If you can lead them to a specific outcome, they'll be putty in your hands!
Whether it's instructions to go to a specific toll free number to get more information, or
something they have to activate, like a membership number, whatever it is… Tell them PRECISELY
how to do it. Web Audio, used correctly, will have a dramatic impact on the
way in which your customers respond to you. They'll be so 'stuck' on your website and
addicted to your audio messages that you'll soon be sending out birthday cards to them! FLASH AUDIO WIZARD has a simple in-built technology that'll give
you the website personality you've always dreamed of. It's simple to use. It's easy to get
started. Why not get your website 'speaking', today?
One Sound Secret Let’s look at how using audio to add 'spoken testimonials'
to your website can increase sales from your site, literally overnight. Imagine a prospect looking at your website and reading the
glowing testimonials written by the people who have used your product or service in the
past. Wouldn't your customer's words add weight, credibility and reassurance to your
prospects minds? What someone else has to say about you will far outweigh whatever YOU
have to say about you every time! BUT now… imagine that testimonial… smoothly reaching
the eardrums of your prospect, traveling towards their brain, reaching and connecting deep
in their heart! Don't you think they'll be swayed a little more in your favor after
actually listening to the testimonials? It's an extraordinarily powerful way for a
prospect to move from the fence of indecision… to the fence of being… CONVINCED!
Alan Forrest Smith from the World Internet Summit has just
recently added audio to his website and was stunned by the results. Here's what he has to say: "I really didn't give that much thought to using Audio on
my website until a good friend of mine let me listen to the audio on his. Up until that
point I didn't understand how or why it would work, and I didn't think I needed it on my
site. Boy was I wrong! The results were impressive to say the least. I've now added audio
to my website and where I used to get an average of two in every 100 visitors requesting
my services, I now get more like six. So, just by using the WEB AUDIO tool to add testimonials, my
conversion ratio has shot up by 200%! I'm amazed". Of course, the conversion rate will vary from website to
website, but I'm in no doubt at all that almost every website can benefit from using this
magically simple tool. It's unusually easy to use. It's great fun and it'll keep
prospects on your site for longer! FLASH AUDIO WIZARD has a simple in-built technology that'll give
you the website personality you've always dreamed of. It's simple to use. It's easy to get
started. Why not get your website 'speaking', today?
Just as in everyday conversation, a wonderful naturalness occurs
when there's balance, fluidity and variety in the spoken words. Trying to get that same
'feel' into a web AUDIO message, needs a little careful attention to the simple
fundamentals. And… just as important is keeping a watchful eye on those
things that can sabotage your efforts. Here's what to avoid: 1. BEING AMAZINGLY… B-O-R-I-N-G Sadly, most selling and
marketing messages in print, suffer from this disease. If it's dull in print, it'll be
dull in the spoken word. You see, creating compelling, irresistible, can't-walk
away-from-messages, is the simple treasure that'll keep people on your website in the
present, and keep them coming back to your website in the future. Being able to transfer your genuine enthusiasm, and sincere and
exciting language … into a simple audio presentation, can act as a powerful antidote
to the sea of lifeless, achingly boring, humdrum sounding messages. Put yourself in the shoes of one of your prospects and challenge
yourself to find out what catch phrases and key words excite them and what gives them the
juice for living life. Once you do that, you'll have more information than you can handle!
Use this information to your advantage and there will be absolutely no way that your audio
messages will get dumped into the deaf-eared graveyard. 2. POOR QUALITY RECORDING Trying to battle with audio messages
that are poor in quality, crackly, include countless distractions, cave-like echoing and
other background noise… is something most people just haven't the patience for. And I
don't blame them. Which is why… it's especially important considering the
trigger-happy (mouse-clicking) way people use the Internet not to cause them undue
distress! Nowadays, people are used to listening to high quality nicam
stereo sound on their TV's, superfine state of the art car audio systems, crisp sounds
from their mp3 players, DAB digital radios, DVD players, and even high audio quality from
their all singing, all dancing morning alarm clocks. Their hearing is 'conditioned'. Give
them anything less than high quality sound, and it's… CLICK-OFF time! Test the recording that you want everyone in the world to listen
to before airing it. Listen for the clarity, for the crispness, for the technical
excellence. Get trusted friends to give you their honest feedback on your recording. It'll
save you countless lost prospects, and it'll help swell your bank account! 3. LACK OF RELEVANT CONTENT Enthusiasm, drive, excitement,
passion… are all essential ingredients to make any conversation… sparkle. But,
what use is it if the core content has no structure, aim or substance! Listening to conversations that go round in circles, with no
meaningful outcome, is sure to leave audiences confused, bewildered and clamoring for the
exit door. Having something important, worthwhile and informative in your
audio presentation, will keep your audience hanging on for more. Strive to research a
little as to what will keep your audience intrigued, attentive and responsive. 4. LANGUAGE GYMNASTICS Another killer flaw you must be on the
alert for is the WAY in which things are said, and the language used to convey a message. Having a website with an audio file littered with 'ums', 'errs',
grunts and a whole host of other conversation-killers, will help your audience click off
faster than a speeding bullet. Also, trying to sound lofty, pompous, superior or intellectual
can also send prospects scuttling away from your website… INSTANTLY! THE KEY: Speak like you talk! For some reason, when we know
we're recording ourselves, we tend to clam up. We become a little more conscious about how
we're speaking and about how we'll sound to the people listening. When his happens, our
'voice' loses its personality; its electricity switches itself off. Once we're able to
relax and speak as if we were speaking to a friend over a cup of coffee, the naturalness
and spontaneity quite simply return. Try it for yourself right now if you like. You'll immediately
relate to what I'm saying. 5. SHOUTING, RATHER THAN CONVERSING If you've ever observed how
fruit sellers use their voices to sell their fruits, or how policemen use megaphones to
control a crowd of protesters, or how 'jobbers' on the stock market floor use their voices
to get themselves heard, you would probably have thought that it's the way of their trade. You're not wrong. Using your voice on something as 'impersonal' as the Internet is
an opportunity for you to tame the coldness of it all. It will seem unusual at first to
speak the opening of a message to an audience whom you have never met and whom may never
have heard your voice before. BUT… with the magic of your spoken message it is
possible to 'touch' and influence a great many more prospects than if all you had was the
written word. And 'conversing' your spoken message will give you a much better
shot at someone responding to your audio, than if you blasted it across the internet like
a fruit seller. Don't believe me? Test it and see. Are you ready to use the FLASH AUDIO WIZARD to transform your
website into a human voice… having the power to influence, motivate, and persuade
your customers?
If Your Web Audio
Doesn't Have This Have you ever overheard someone ask this question: "Well,
what are you going to do today after work?" Or, have you ever overheard a sales rep,
an office worker or a business manager ask themselves: “Now, what have I got planned
to do today?" It's certainly possible that the majority of times we hear the answers
to these two questions it's: "I DUNNO" or "I'm not sure actually". You see, if we don't know where we're going, or what we've got
to do to get there, life seems to lose its energy, its purpose, its magic. On the other hand, if we know PRECISELY where we're going and
what steps we've got to take to get there then we exude control, freedom and confidence. What you plan to SAY in your audio messages should therefore
depend on your desired outcome, and the action you want your audience to take as a result
of hearing them. If you've a series of articles, which relate to your industry
and you want people to listen to them, you could say something like… “Click here
to listen to 3 provocative articles explaining how viruses are eating through even the
most of sophisticated of anti-virus software out there. I suggest you go fetch your
notebook and pen so that you can jot down some of the very revealing facts contained in
this audio. Believe me; you do not want to miss this. It could save you lots of time and
money and save your computers from being crippled!" If we do a little analysis here, we can find out the following: AIM OF AUDIO = To Inform existing customers of new Articles MOST WANTED RESPONSE = To encourage these customers to take note
of important information relevant to their scenario. Another example: Imagine an audio file that says something like this to existing
newsletter subscribers… "In order to help as many people as possible with the
service we provide, we'd like you to help us. If you can enter an email address in the box
below of another person whom you feel could benefit from the service as you have, then
we'd like to send you something exciting, practical and unique. It's our little way of
saying thank you for helping us". AIM OF AUDIO = To Increase Customer Base MOST WANTED RESPONSE = To encourage lots of existing customers
to provide us with a referral. You can use the Flash Audio Wizard to create virtually any
type of response you want. And it's easy to create audio files whatever you want them for,
and place them wherever you want them to appear on your website. Are you ready to use the FLASH AUDIO WIZARD to transform your
website into a human voice… having the power to influence, motivate, and persuade
your customers?
Making The Customer at
The Centre of Have you ever listened to someone who was desperately eager to
rattle off all their accomplishments – tell everyone about the 'important' people
they've met - boast about the project they're about to embarking upon? Only Ever Talking About… How "GREAT" We Are! There's nothing more boastful, pompous or off-putting, than
talking about how great we are all the time. Rather we should… focus our attentions
on our audience, their needs, their wants and how we can satisfy them and make their lives
easier. In business, it's pretty amazing to see the way that business owners strut their
stuff, convinced they know everything there is to know, and denying that their customers
know anything at all. It's sadly becoming the business norm to focus all marketing
efforts on the business enterprise, rather than the people they're supposed to be doing
business with… the PROSPECTS AND CUSTOMERS. Just look at most advertisements, sales
letters and promotional brochures. It's all about the organization, the organization and
the organization…and… NOT the consumer. This is a BIG error of judgment. An Audio message that focuses and showers attention on the
audience will greatly increase the possibility of attracting better qualified prospects to
the website door. People do have feelings and emotions you know. They want to be
acknowledged, appreciated and attended to. We all do. It's just a basic want of all
humans. A solution to the problem: Instead of focusing on something like: "We've been in the
business for 5 years and we're the best in our field. You'd be really crazy not to want to
buy our great products; they're top of the range". Rather, it'll create a different feeling and response if the
focus was on the audience instead. An example may be something like this: "Although
we've served hundreds of satisfied customers, we haven't as yet served you. We'd like you
to accept this FREE gift, as a token of our thanks for stopping by and visiting our
website. You do not need to make a purchase if you do not wish to do so, however, if there
is something we could help you with please do not hesitate to ask. To claim your free
gift, all you have to do is enter your email address in the box below and we'll happily
send you details of how to accept it." Can you see how inviting it is when you give a prospective
client that special 5 star treatment? Who knows, but that small gesture of kindest and
sincerity towards them could well be the deciding factor and convert many, many prospects
into customers… lifelong ones at that! PLUS… it's likely that they'll tell their friends about the
high level of service they received from you. And importantly, you've gained permission to
use their email address… FOREVER! Audio, the spoken word, is an extremely powerful way to make
websites… COME ALIVE! Why not give your website the unfair audio advantage?
Testing Testing 1-2-3,
Have you ever jumped into a swimming pool without testing the
temperature of the water first? Brrrr… Have you ever bit into a pizza that scalded the roof of your
mouth? Ouch… (what you should have done was nibble at the edges first). Have you ever known a direct mail company to send out a
sack-full of letters, without first checking that contact details have been included on
the order form? Doh… Well, there are plenty of idiots to choose from and plenty of
examples from which we must learn a simple lesson. And that very simply but very important
lesson, which all the above examples convey is… EVERYTHING must first be TESTED,
before we take the plunge… and dive in headfirst. Testing your website Audio messages is a definite must. Blurting out an audio message over your website to annoy, before
checking it first could leave you very red in the face and woefully conscious about any
future audio efforts. I think it would be safe to say at this point that you might also
lose the odd customer or two! So listen and learn - don't make this mistake. NOW… Imagine… you've created some audio that you're
happy with, you've added it to your website and it's working wonders. Don't just leave it
at that. Every now and then you'll find it worthwhile to ask yourself the following
question: "How can I convey the same basic message, but in a way which might improve
the results?" By thinking along these lines you're entering into the
fascinating world of TESTING, LEVERAGE and CONTROL. I don't want to lose you here with
terms, which you might not be familiar with, though I do want to get across to you the
sheer transformation that could happen as a result of making slight changes to your audio.
Leverage simply means altering the variables very slightly (possibly only one at a time);
giving you the opportunity to monitor the effect this has on the overall result. This
allows you to determine exactly what works and what doesn't and ultimately discover the
most profitable scenario. Picture this: You're at your local supermarket, standing at the
check-out, waiting to pay for your goods, when the cashier says to you, "If you've
spent over £20.00, you're entitled to purchase this discount card for £5.00 that'll give
you 10% off your shopping for the next year… Shall I add it to your total?" So how can you test this simple idea out on your website? Imagine this scenario: A prospect has decided to purchase a
particular product from you over the Internet, and is just about to pay for it via the
online order page. Just at the point where they have to 'CLICK HERE TO CONFIRM YOUR
ORDER', you have placed another button that says… "BEFORE CONFIRMING YOUR ORDER
CLICK HERE TO LISTEN TO A BRIEF MESSAGE". Then your audio kicks in allowing you to
say, "I'd like to personally thank you for purchasing one of our products. Before
confirming your order I want to give you the opportunity to add this other fantastic
product, which compliments the product you've already decided to buy. I'd like to offer it
for sale to you, at a discount of 25% off the normal purchase price. Here are just 4 of
the benefits of this product…" (YOU GO ON TO EXPLAIN THESE BENEFITS TO THE
PROSPECT). Can you see the simple, non-threatening power of this Audio
tool? It's really quite amazing. It allows you to change variables and
test the results at a far quicker pace that in NORMAL, TRADITIONAL type businesses. And guess what? If it's not working the way you want it to, you
can drop it, try something different or revert back to your original audio at the click of
a button. That's the great beauty of testing. What else can you test with your audio messages? How about your offers? Or your homepage? (Would it work better
with or without audio?) Test to see what gives you the best response! What about testing
the same offer, but with a member of the opposite sex doing the talking. Try using a more
mature person to record your audio and test this over a few weeks, then all you have to do
is look at the results. What about the option of having your homepage or a whole sales page, read
out, word for word! The different variations are endless. If there's one thing I hope you've learned from this article,
it's that the simple discipline of TESTING, can reap great rewards. You'll never know how well your website is able to perform,
unless you see it and HEAR it for yourself, using the simple dynamic power of FLASH AUDIO
WIZARD.
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